Brooke Burke-Charvet Partners with New Sheer Cover Studio™ to Launch a Revolution in Mineral Makeup

SANTA MONICA, Calif., Sept. 5, 2013 /PRNewswire/ -- Brooke Burke-Charvet counts on Sheer Cover Studio mineral makeup to achieve skin that looks flawless and radiant.

As the new face of this breakthrough line, Brooke struggled with progressively worsening melasma until she discovered Sheer Cover Studio mineral makeup. The Sheer Cover Studio campaign featuring Brooke is airing nationally with celebrity makeup artist Naomi Lowde-Priestly and special appearances by actresses and personalities Eva La Rue, Ali Fedotowsky, Nicky Whelan and Michelle Stafford.

The new Sheer Cover Studio Perfect Shade® Mineral Foundation (available in Light, Medium, Tan and Dark) features a unique, patented color-matching Trueshade Technology® designed to give you a perfect color match in any light. It helps to conceal virtually any skin imperfection including redness, dark circles, age spots, hyperpigmentation, uneven skin tone, tattoos, birthmarks, melasma and acne, as if the imperfections were never even there.

Brooke has been very open about her struggle with melasma and is frequently asked through her blog and emails how to deal with this and other skin imperfections. Her advice: "I've spent a fortune on unsuccessful corrective procedures, but now I've learned how I can cover the imperfections with Sheer Cover Studio." This made showing the before and after transformations for her Sheer Cover Studio commercial very personal for Brooke. "I was able to see how life changing this product really is, not only for me, but for a variety of women with different skin issues." But it's not just for women with skin concerns; Brooke recommends Sheer Cover Studio for all women who are busy and want a beautiful, flawless-looking skin transformation that is quick and easy.

The NEW Sheer Cover Studio Basic Kit comes with the Perfect Shade® Mineral Foundation, Conceal & Brighten Trio, Sun-Kissed Bronzing Minerals, Lengthening Mascara and Lash Extending Fibers. This Kit also includes Concealer, Bronzer and Foundation Brushes as free gifts. Customers can call 800.506.6281 or visit www.SheerCover.com to order in Light, Medium, Tan or Dark.  Sheer Cover Studio is the only makeup you will need to create the youthful, natural- looking appearance you want.

Perfect Shade^® Mineral Foundation
The lightweight Sheer Cover Studio Perfect Shade^® Mineral Foundation – available in Light, Medium, Tan and Dark – gives the confidence of complete coverage without a cakey or flakey look. After years of research, the exclusive patented color matching Trueshade Technology® in Perfect Shade^® Mineral Foundation allows the mineral-pigments to adjust to both red and yellow skin undertones for a virtually guaranteed color match.

Conceal & Brighten Trio
The Conceal & Brighten Trio – available in Light/Medium, Medium/Tan or Tan/Dark – is a quick and easy way to instantly cover flaws and help turn back the clock on your appearance with added skincare benefits. Each compact includes two shades of Concealer to neutralize the look of imperfections and a Brightener to illuminate desired features.

Sun-Kissed Bronzing Minerals
Highlight and contour your best features with the sun-kissed glow of light-reflecting pure minerals. The Sun-Kissed Bronzing Minerals have three distinct colors that can be used separately for contouring or custom blended to flatter every skin tone. 

Lengthening Mascara & Lash Extending Fibers
Instantly get the look of long, voluminous lashes without the hassle of false lashes or prescriptions with the Lengthening Mascara and Lash Extending Fibers. The lash-lengthening technology can transform thin, brittle or short lashes into supple, sexy, dramatic and healthy-looking lashes.

About Sheer Cover Studio
There are a lot of foundations that "cover" imperfections, but they can often look fake, heavy and caked on. Other foundations may look light and natural, but they don't necessarily give you great coverage. And then there's new Sheer Cover Studio, the makeup that can give you both the coverage you need and the natural look you want. With Sheer Cover Studio, you can instantly cover imperfections, big or small, with just the gentle touch of a brush. New Sheer Cover Studio gives you flawless, beautiful looking skin, yet it looks and feels completely natural, like you aren't wearing any makeup at all. Sheer Cover Studio is manufactured and marketed by Guthy|Renker LLC.

About Guthy-Renker LLC
Guthy-Renker® is one of the world's largest and most respected direct marketing companies, with distribution in more than 68 countries.  Since 1988, Guthy-Renker® has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories.  Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry. 

Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA).  He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus. 

More than sixteen years ago, Guthy-Renker® introduced Proactiv_® Solution leveraging its unique style of marketing to bring a revolutionary new approach to acne treatment direct to consumers. Proactiv_® has become the world's best-selling acne treatment product, helping millions to achieve the goal of clear skin.

Guthy-Renker® has a superior track record of customer satisfaction.  Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.

Guthy-Renker® is headquartered in Santa Monica, CA with offices in Palm Desert, CA; San Francisco, CA; London, England; Malmo, Sweden; Wiesbaden, Germany; Tokyo, Japan; Sydney, Australia; Hong Kong; and Gurgaon, India.

SOURCE Guthy-Renker