Brookshire Grocery Company Partners with Afresh to Transform Fresh Operations

Brookshire Grocery Company Taps Afresh's AI-Powered Platform to Revolutionize Fresh Inventory and Operations

SAN FRANCISCO, Aug. 6, 2025 /PRNewswire/ -- Afresh, the world's leading Fresh AI company, announced today a new strategic partnership with Brookshire Grocery Company (BGC) as they prepare to deploy Afresh's cutting-edge store ordering and inventory management solutions across Deli, Produce, and Market (Meat and Seafood) departments. The rollout will span four of Brookshire Grocery Company's banners: Brookshire's, Super 1 Foods, FRESH by Brookshire's, and Spring Market. The partnership underscores the grocer's commitment to fresh supply chain innovation and customer satisfaction.

Following an extensive evaluation of solutions available in the market, BGC selected Afresh to modernize its fresh ordering and inventory management. The grocer sought a solution to improve in-stock conditions and item freshness, strengthen store execution, and tailor assortment to local customer demand. Afresh stood out for its built-for-fresh technology that utilizes AI to address the complexities of perishable products such as variable demand, short shelf life, and complex data. The solution equips store teams with intuitive tools that streamline forecasting, ordering, and inventory management while reducing waste, improving in-stock conditions, delivering fresher food, and driving measurable results.

With Afresh, BGC is modernizing its fresh operations - moving away from static, legacy ordering systems to a faster, more connected digital experience. This transition gives store teams quicker access to product availability data and enables more localized assortment decisions tailored to each store's customer base. Smarter, automated order recommendations help improve in-stock accuracy, reduce shrink, and boost freshness and efficiency, making it easier for team members to make confident, effective decisions from day one.

"At Brookshire Grocery Company, we are deeply committed to delivering the freshest, highest-quality products to our customers," said Brad Brookshire, Chairman and CEO for BGC. "Partnering with Afresh allows us to harness the power of AI to elevate our fresh departments and ensure smarter, more efficient operations across our stores. This collaboration is a huge step forward in our journey to innovate the fresh supply chain and enhance the shopping experience for every customer we serve."

"Brookshire Grocery Company has a deep-rooted commitment to its customers and communities, and we are proud to partner with them to enhance their fresh operations," said Matt Schwartz, Chief Executive Officer for Afresh. "Afresh is designed to tackle the unique challenges of fresh grocery, empowering grocers with AI to help them significantly reduce shrink, boost profitability, improve operational efficiency, and elevate the shopper experience. We are excited to drive significant value for Brookshire Grocery Company."

Since 2017, Afresh's team of data scientists has been at the forefront of AI innovation, launching the world's first AI-powered decision-making engine for fresh grocery. Over the years, Afresh has continued to earn recognition at premier AI and data science conferences, including NeurIPS, where Afresh had papers accepted and stood out as the only team presenting AI applications built for fresh grocery. Afresh's core technology helps grocers navigate the difficulties of fresh, like changing product shelf life, sales velocity, price elasticity, shifting display sizes, seasonality, and data quality to achieve fresher food, happier customers, and healthier fresh businesses.

About Afresh

Afresh is the world's leading Fresh AI company, creating comprehensive and intelligent solutions that are revolutionizing the fresh food supply chain. Afresh is changing the game by helping grocers make smarter, fresh decisions, and improving grocers' bottom lines while reducing food waste on the retail floor. Founded in 2017 with the mission to eliminate food waste and make fresh food accessible to all, Afresh is proudly serving national and regional grocery brands across the US. Today, Afresh has announced partnerships with grocers in more than 9,000 store departments and 40 states, including Albertsons, Heinen's, Bashas, Cub Foods, Smart & Final, Meijer, and more. Learn more at www.afresh.com.

About Brookshire Grocery Company

Brookshire Grocery Company (BGC), headquartered in Tyler, Texas, is a regional family-owned grocery business that has served communities across Texas, Louisiana, Arkansas, and Oklahoma. With more than 215 stores operating under the Brookshire's, Super 1 Foods, FRESH by Brookshire's, and Spring Market banners, BGC is committed to delivering exceptional service, high-quality products, and a strong sense of community. The company's mission is to create and deliver exceptional experiences and value to customers through its dedication to innovation, integrity, and excellence.

SOURCE Afresh Technologies