Brothers Marketplace to Open in Medfield, Mass.

Market Concept Comes to Full Expression, Offers Community a Fresh New Experience to Eat, Drink and Shop Local

Jul 23, 2014, 08:58 ET from Roche Bros.

WELLESLEY, Mass., July 23, 2014 /PRNewswire/ -- Roche Bros. today announces the introduction of the second Brothers Marketplace, set to open in Medfield, Mass. on July 30, 2014. The neighborhood market will provide customers with a one-stop grocery shopping and dining experience with a carefully curated selection of local, fresh, and specialty foods. The new store will be located at 446 Main Street in Medfield.

Welcoming associates will help customers navigate the aisles of fresh produce and handcrafted artisanal products, sample the unique offerings, and provide recommendations for preparing foods. The market will emphasize local producers and vendors that have been handpicked by store associates including Armeno Coffee from Northborough, Julie's Z Breads from Medway, produce from Tangerini's Farm in Millis and many others.

"We are excited to bring Brothers Marketplace to Medfield and see the concept come to life in its full expression," said Rick Roche, Co-owner and CEO of Roche Bros. "Medfield has a wonderful town center to explore and linger in, and we hope this new and unique market becomes a favorite neighborhood grocery and dining experience for residents."

When visiting the locally-owned food market, shoppers can expect an inviting in-store experience whether they are staying for a meal or picking up groceries to go. Brothers Marketplace in Medfield will feature an in-store diner with a menu offering items from classic burgers and hot dogs to handcrafted sodas and a full ice cream menu. Customers can also indulge in scratch-made pastries from the store's bakery cafe that has indoor and outdoor seating.

Roche Bros. Supermarkets was founded by brothers Pat and Bud Roche in 1952. Brothers Marketplace is a next-generation offering, brought to the local communities by Pat's sons and current owners Rick and Ed Roche.

Brothers Marketplace in Medfield will be open Mondays-Saturdays (7 a.m.–9 p.m.) and Sundays (8 a.m.–8 p.m.). Shoppers can stay up to date with Brothers Marketplace happenings by following @BrosMarketplace on Twitter and BrothersMarketplace on Instagram.

Headquartered in Wellesley, Mass., Roche Bros. is a family business, operating 20 neighborhood Roche Bros. and Sudbury Farms supermarkets, and Brothers Marketplace, together employing more than 4,600 associates. Roche Bros. offers the highest quality perishables, favorite food brands, full service catering, and Home Delivery. Second generation owners Rick and Ed Roche carry on the family tradition, operating Roche Bros. with pride, and bringing home delicious, quality food to their family table.

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SOURCE Roche Bros.