BRUNT Workwear Enters Denim Category With the Launch of the Coady Work Jean

The new launch marks the next step for BRUNT as it continues to expand as a true toe-to-head offering for the modern tradesperson

WILMINGTON, Mass., Nov. 12, 2026 /PRNewswire/ -- BRUNT Workwear announces its first entry into the denim category with the launch of the Coady Work Jean. Available in two styles, Athletic Straight and Bootcut, the collection marks a significant category expansion as BRUNT builds on its work boot foundation to serve the modern tradesperson from toe to head.

Work jeans represent approximately half of the work pants market, making denim a substantial opportunity to serve more of BRUNT's current customers as well as an opportunity to reach new consumers who prefer jeans for work.

"As a workwear brand built around the modern tradesperson, we've known denim was a category expansion we have wanted to make for a while now," said Eric Girouard, Founder and CEO of BRUNT Workwear. "We just wanted to be sure we did it right. Some of our customers are always going to reach for jeans as their work pants. Our job is to listen to what they need and give them product that overdelivers for their workday. The Coady Work Jean is another step in building BRUNT alongside the tradespeople we serve."

Built to meet the specific demands of trade workers, the Coady Work Jeans are designed for movement, comfort and durability on the job, featuring pre-shrunk denim made with 100% USA-grown cotton and added stretch for day-one comfort with no break-in period. Extra room in the seat and thighs supports bending and crouching while easing strain at the seams. Denim-lined pockets reinforce high-wear areas, while deep front pockets accommodate phones and tools without digging in when sitting or crouching. Seven reinforced belt loops help support the waistband under the weight of heavy gear and toolbelts.

The expansion builds on BRUNT's existing work pants business and connects directly to its footwear assortment. The Athletic Straight features a non-tapered leg below the knee and complements six inch boot styles such as the Marin, Ohman and Sullivan. The Bootcut is sized to fit over the taller pull-on boots including the BRUNT Bolduc and Vastbinder.

"For our customer, fit includes how a jean moves when they crouch, what they carry in their pockets and how the leg sits over their boots," said Scott Roberts, Chief Merchandising Officer at BRUNT Workwear. "We approached Coady with those everyday needs in mind, combining comfort from the first wear with reinforcement in the places that take repeated strain and wear."

Continuing BRUNT's tradition of naming products after real tradespeople who inspire the brand and help test its gear for durability and comfort, the Coady Work Jean is named after Henry Coady, who works for the State of Massachusetts in its Highway Department. Coady brings more than a decade of experience in construction, hardscaping and dirt work. His work has included operating heavy machinery, responding to emergency accident scenes and plowing roads through New England winters.

The Coady Work Jean launches November 12 for $69.99, initially available exclusively through BRUNT's direct-to-consumer channels, with wholesale availability planned for 2027.

About BRUNT Workwear

BRUNT Workwear builds jobsite footwear and apparel for today's trade community. Founded on the principle that people doing the work to build this country know best, BRUNT collaborates with real trade workers to gather feedback, test durability and refine each product until it's right, creating high-quality jobsite gear inspired by, and named after, the tradespeople who wear it. Learn more at bruntworkwear.com

SOURCE BRUNT Workwear