Brush Buddies Adds Shopkins To Its Robust Portfolio Of Licensed Toothbrushes Line

-Kids Will Enjoy Brushing With Shopkins Characters-

Jul 16, 2015, 11:25 ET from Brush Buddies

FONTANA, Calif., July 16, 2015 /PRNewswire/ -- Brush Buddies, the world's leading provider of entertaining and educational oral care products, adds Shopkins, a collectible line of super cute grocery-themed characters from Moose Toys to its line of character based toothbrushes and oral care products created just for kids.  The license was brokered by The Licensing Shop Inc. on behalf of Moose Toys. The new oral care collection will feature Shopkins characters on powered and manual toothbrushes, travel kits, light up brushes, singing brushes, bandages, hand sanitizers and face tissues.

"Shopkins is one of the most exciting and fastest growing brands out there," says Anish Patel, CEO of Brush Buddies. "We're excited to add these fun loving characters to our portfolio of licensed products and look forward to bringing them into the toothbrush aisle in the supermarket and beyond." 

The Brush Buddies Shopkins Toothbrush collection features exclusive designs with characters including Kooky Cookie, Apple Blossom and Strawberry Kiss, to name a few. The BPA-free brushes also feature high quality bristles that are long lasting and offer better cleaning.

The line-up will be available at various retailers and online at

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About Brush Buddies
Ashtel Studios, Inc. is the maker of Brush Buddies, the world's leading provider of entertaining and educational oral care products.  Appealing to consumers of all ages, the line includes a wide range of fun and entertaining toothbrushes, bandages, hand sanitizer and facial tissues featuring some of today's hottest musicians, character licenses and pop culture icons. In 2015, the company will expand its brand portfolio with the launch of Sleepin' Buddies™, an innovative new plush line developed to ease children into a sound sleep.

About Shopkins
Shopkins hit retail shelves in June 2014 instantly exceeding sales expectations and has sold over 70 million Shopkins globally. The results have been outstanding with product flying off shelves and selling out in stores nationwide in a matter of weeks and online in as little as 24 hours. As a result, retailers are scrambling to secure stock, with retailers doubling their orders and flying product in to meet demand. The Shopkins' tag line of "once you shop, you can't stop" seems to be translating into reality.

In addition to the brand's retail success, the Toy Industry Association of America (TIA) recently awarded the Shopkins Small Mart Playset the coveted Toy of the Year Award for Girls Toy of the Year.

Shopkins are the super cute, miniature, grocery and fashion themed collectibles sold with adorable shopping bags and baskets. With over 400+ million views on Shopkins YouTube webisodes and fan videos, Shopkins is Moose's biggest brand ever. 

About Moose Toys
Moose products are sold in over 75 countries and prides itself on innovation, design and quality. Moose's expertise in product development, marketing and sales crosses multiple categories including Arts & Craft, Collectables, Girls Toys, Plush, Impulse, Outdoor, Activity, Preschool, Games and more. Their brands continually dominate in their categories and their success has been acknowledged with over 40 consumer and industry awards. Moose Enterprise is in the business of making children happy.

Media Contact:
Kelley DeVincentis
Southard Communications

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SOURCE Brush Buddies