Brush Buddies Joins Forces With The Smurfs™ To Educate And Entertain Children With A New Line Of Action Character Toothbrushes

Jul 25, 2013, 16:45 ET from Brush Buddies

FONTANA, Calif., July 25, 2013 /PRNewswire/ -- In anticipation of Columbia Pictures / Sony Pictures Animation's release of The Smurfs2 in theaters July 31, Brush Buddies®, the world's leading provider of entertaining and educational oral care products, is proud to announce it has teamed up with Sony Pictures Consumer Products for the launch of Brush Buddies® Smurfs Poppin' toothbrushes, Brush Buddies® Smurfs Talking Toothbrushes, and Brush Buddies® Smurfs manual toothbrushes.  This action packed collection will be the newest addition to the Brush Buddies licensed toothbrush collection.


Brush Buddies Smurfs Talking is a line of educational talking timer toothbrushes inspired by both children and dentists. Dentists and hygienists recommend that children properly brush for two minutes. With this in mind, a push of a button will start the audio that educates the child on how to brush for the full two minutes. The fun personalities of Papa Smurf and Smurfette come through with their unique Smurf voices guiding children to brush each section of their teeth, starting with their upper teeth then switching to their lower teeth after the first minute, and finally ending the sequence by letting them know they have done a great job!

Brush Buddies Smurfs Poppin' is a line of pop-up action toothbrushes in the shape of Papa Smurf and Smurfette. Their heads are made of soft rubber that functions as a protective toothbrush cap.  In addition, children can push on the Smurfs' belly buttons to activate a spring-loaded mechanism that makes the brush extend and "pop-up" out of the body. When the head is removed, it reveals the toothbrush bristles for brushing.

Brush Buddies has developed a wide range of toothbrushes that appeal to children of all ages to make brushing fun and encourage young people to brush their teeth for the recommended two minutes. The Poppin' and Talking line is designed with safety features in mind for children ages 2 to 11 years old. The products are BPA free with soft DuPont Tynex Bristles and designed with an ergonomic handle that easily fits a child's hands. "With Smurfs-shaped characters children will enjoy brushing while being educated to brush the recommended two minutes," says Anish Patel, CEO of Brush Buddies. "Brushing has never been this much fun!"

To order your own Smurfs Poppin' or Talking Toothbrushes, visit  Or, the products are also available at Toys R Us and Walmart.

About Brush Buddies, The Smurfs, Sony Pictures Entertainment and Sony Pictures Animation:

Contact: Jessica Reza, Director of Consumer Products
Phone: 909-434-0911 ext. 120

SOURCE Brush Buddies