Brush Up On The ABC's Of Beauty

Fall into a New Makeup Routine with EcoTools®

Aug 15, 2013, 08:05 ET from EcoTools

GURNEE, Ill., Aug. 15, 2013 /PRNewswire/ -- The prospect of a new school year brings the promise of a fresh, new start.  Whether headed to high school, college or the carpool lane to drop off your youngster, now is the time to reboot your look with new makeup looks and techniques to help put your best face forward. Three best-selling brush sets from EcoTools®, a leader in beauty and bath accessories using renewable, cruelty-free and recyclable materials, will help you ace the task.

"When schedules start to pick up, you want a makeup routine that fits your needs and makeup kits that will last as long as your day," said Eva Oreskovich, Director of Marketing at Paris Presents Incorporated. "EcoTools takes the guesswork out of it by offering compact brush kits with clearly labeled, high-quality, super soft brushes ideal for girls and women at every stage of life."

Mom's Flawless Face
Getting the kids and yourself out the door on time can be challenging. The EcoTools Fresh & Flawless Five Piece Complexion Set ($14.99) makes hectic morning makeup application a breeze by easily laying out each brush you need to get ready in a flash. Follow the step-by-step instructions on the package and use the Precision Foundation Brush, Flat Concealer Brush, Buffing Concealer Brush, Full Powder Brush, and Complexion Blending Brush in conjunction with your favorite foundation, concealer and powder, then follow with mascara, blush and lipstick for a perfectly polished, professional look. Each brush features colorful, artist-designed recycled aluminum ferrules to add a pop of fun to your medicine cabinet. 

Chic College Night Out
From the classroom to study group to campus parties, you want to play up your features, and of course, be on trend. During the day, a trio of concealer, mascara and blush goes a long way. To pump it up for night, experiment with defined cheekbones and trendy metallic shades. Everything you need is in the EcoTools Six Piece Day-to-Night Clutch Set ($16.99). The versatile, portable brushes are housed in a chic, brown and gold clutch that can double as an evening bag, making the transition from demure to sultry a snap.  Perfect skin, contour and brighten with the included Pointed Concealer Brush and Round Powder Brush, swipe a  metallic tone along the lids with the Flat Stay-There Shadow Brush and Smudge Brush, and perfect your pout with lipstick or gloss with the Detailed Lip/Liner Brush

Back to Basics
When first experimenting with makeup, it's best to keep it simple.  A little well placed blush, mascara, eye liner and pop of sheer lip color go a long way to subtly enhance your natural beauty, while maintaining that covetable fresh-faced, youthful glow. Luckily the EcoTools Six Piece Starter Set ($12.99) makes it easy for a makeup novice to score an A for effortless, fresh looks.  Begin by hiding any blemishes with the Concealer Brush, set powder and add a hint of color with the Blush Brush, define eyes with the Eye Shading Brush and Angled Eye Liner Brush and finally use the Lash & Brow Groomer to tame any stray brow hairs and get rid of mascara clumps.

All EcoTools products are available at and at retailers nationwide. EcoTools makeup brushes are made using sustainable bamboo handles, recycled aluminum ferrules and incredibly soft, cruelty-free bristles.  EcoTools bath accessories are made with EVA, recycled plastic and bamboo.  All packaging consists of 80 percent post-consumer recycled paper that is 100 percent recyclable and reusable pouches free of phthalates and PVC.

To view the full looks, including step-by-step instructions, go to For even more information, visit or

About EcoTools®
Living Beautifully is Our Mantra. Helping women look beautiful and live beautifully is what EcoTools, a brand from Paris Presents Incorporated, is all about. The EcoTools collection of cosmetic accessories and bath and body products features renewable, animal cruelty-free and recyclable materials. In a continued effort to give back, EcoTools has founded the Living Beautifully Project, which donates to organizations that represent a blend of green living and beauty.

Media Contact:
Liz Risoldi
Zeno for EcoTools®