bswift earns Gold in the Aetna Workplace Well-being Awards

Whole-person support helps bswift team members thrive and bring their best to clients

CHICAGO, Oct. 27, 2026 /PRNewswire/ -- Plenty of employee well-being programs look great in a benefits guide. But the real test is whether people actually use them when they need them and thrive at work. Through clear goals, ongoing communication and a focus on team member needs, bswift helped drive strong engagement with its well-being programs, earning a Gold-level Aetna® Workplace Well-being Award, a move up from Silver in 2025.

The recognition reflects a well-being strategy grounded in a simple belief: People are better able to support others when they feel supported themselves. By setting measurable goals, communicating throughout the year and listening to team member feedback, bswift is building a healthier workplace where team members can bring greater focus, energy and care to the clients they serve.

"At bswift, supporting whole-person health is part of our culture and business strategy," said bswift Chief People Officer Natalie Atwood. "This award shows that our approach is working, but the real win is seeing our team members use the programs and bring greater energy, focus and care to their work."

Well-being programs are producing measurable results

bswift's well-being strategy supports team members across different life stages and circumstances. Programs and resources address preventive care, mental health, fitness, cancer support, menopause and midlife health, family needs, financial well-being and social connection.

But offering a broad range of programs is not the same as helping people engage with them. Just as bswift helps clients move their employees from benefits access to action, the company sets clear participation goals for its own programs and measures whether team members are using the support available to them.

Recent program results include:

• 65% engagement in preventive health activities, exceeding the 50% goal, supported by bswift's Medical Premium Credit program
• 18.3% engagement in the Color Health cancer support program, exceeding the 12% goal
• 15.58% engagement in the Maven Menopause and Midlife Health program, exceeding the 12% goal
• 87.5% satisfaction with parental support, exceeding the 85% goal following expanded Paid Parental Leave and the introduction of a Parent-to-be Guide

These results help bswift understand which programs are reaching people, where communications are working, where team member needs are changing and where the company can improve. That cycle of setting goals, measuring action and responding is the same discipline bswift brings to helping clients support their employees and turn benefits into a meaningful investment.

Clear goals and steady communication help team members act

Every major bswift well-being program has a specific, measurable SMART goal. Those goals give the organization a practical way to assess progress, refine programs and avoid relying on good intentions or the annual spreadsheet everyone politely pretends to enjoy.

Communication continues throughout the year through the monthly Wellbeing Spotlight newsletter, email, text messages, People Leader meetings and team member resource groups. This steady rhythm keeps programs visible beyond enrollment season and gives team members opportunities to act on relevant resources when they need them.

bswift also gathers feedback through its annual Benefits & Wellbeing Survey and team member resource group focus groups. That input helps shape communications, policies and new programs that help team members thrive and bring their best to the clients they serve.

"Our team members understand their own needs better than any dashboard ever could," said bswift CEO Ted Bloomberg. "The data tells us what is happening, but team member feedback helps us understand why. We need both if we want to build programs that help our people thrive. That's how we create a workplace where people can bring their best thinking, collaboration and service to the clients and team members who depend on us."

About bswift

bswift LLC is a leading provider of AI-native benefits technology and employee engagement solutions. Known for continuous innovation and our people-first culture, we enable clients to deliver rewarding experiences that maximize engagement, simplify benefits navigation, and activate benefits utilization. Our flexible, highly scalable platform offers personalized online enrollment, interactive decision support, ACA compliance reporting, and custom communications. Discover more at bswift.com.

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SOURCE bswift LLC