BT Wins International IT Services Marketing Association Award

BOSTON, Nov. 3, 2010 /PRNewswire/ -- BT Global Services today said its Key Account Marketing Live program (KAM Live) has won a Diamond Marketing Excellence Award from the International Technology Services Marketing Association (ITSMA).  This prestigious award recognizes the KAM Live program as best-in-class in the Lead Generation, Management and Measurement category.

KAM Live provides real-time news, data and insight to account managers of 120 of BT Global Services' top multinational accounts to help them better know and serve their customers and support sales efforts.  KAM Live continuously scans sources across the Internet for news, analysis, commentary and other information pertaining to target accounts, and provides updates every 24 hours.  KAM Live automates and accelerates what had been a slow, manual research process, and provides valuable information from multiple sources to the right people at the right time.  As a result, KAM Live is helping BT Global Services improve customer relationships while shortening the sales cycle.

"We received strong entries in the Lead Generation, Management and Measurement category," said Dave Munn, President and Chief Executive Officer, ITSMA.  "However, BT's KAM Live program stood out because it shows how creativity can overcome budget constraints, and proves that marketers can have a big impact on sales conversations."

Neil Blakesley, vice president marketing, BT Global Services said: "Winning the ITSMA Diamond Marketing Excellence Award is an honor, and we're thrilled with this recognition.  Our focus is on our customers, and KAM Live helps us engage more intelligently and strategically with customers, providing insight and information we can use to help them be more successful."

The ITSMA Marketing Excellence Awards program, now in its thirteenth year, honors the marketing strategies, programs, and campaigns that have achieved excellence at technology, telecom, communications, and professional services firms worldwide.

About BT

BT is one of the world's leading providers of communications solutions and services operating in more than 170 countries.  Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services.  BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2010, BT Group's revenue was 20,911 million pounds.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group.  BT Group plc is listed on stock exchanges in London and New York.

For more information, visit www.bt.com/aboutbt

About ITSMA

ITSMA specializes in helping companies market and sell services and solutions more effectively.  We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as BT, Cisco, Deloitte, Hewlett-Packard, IBM, Microsoft, and Tata Consultancy Services, among others.  Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing(SM), Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results.  ITSMA is based near Boston, and has offices in London and Tokyo.  Learn more at www.itsma.com.

SOURCE BT