BTL Aesthetics Inspires Confidence with Body by BTL Campaign
Industry Leaders Showcase Full Body Results of Treatment Portfolio
BOSTON, Feb. 13, 2018 /PRNewswire/ -- Leader in non-invasive aesthetic treatments, BTL Aesthetics, celebrates the brand's innovation with a first-of-its-kind campaign for the professional aesthetics industry, demonstrating its unique position within the category: full body results. Rolling out this month, the Body by BTL campaign showcases the brand's breadth of treatment solutions that are appropriate for everybody, and every body. Aligning the diversified treatment portfolio with a variety of personalities, the campaign chronicles first-hand experiences and life-changing results to inspire consumers to be their most confident self.
Body by BTL comes to life through a short video highlighting the treatment journey of eight individuals. Through these personal stories, it's apparent that these groundbreaking treatments deliver the dramatic results promised; to not only transform an individual's shape, but also their self-confidence. There is uniformity among the individuals that transposes their stories, further communicating their shared experience and empowering others.
"BTL Aesthetics has long been regarded as a pioneer in body contouring. Through its ongoing innovation the brand continues to evolve, providing full body results and instilling confidence from the inside, out," shares John Ferris, VP of Marketing at BTL Aesthetics. "Physicians and patients alike continue to share the dramatic and empowering results our treatments yield. The Body by BTL campaign captures this sentiment and solidifies our unparalleled position within the aesthetics category."
Comprised of men and women of all ages, Body by BTL highlights BTL Aesthetics' full treatment portfolio (BTL Vanquish ME™, BTL Exilis Ultra™, BTL Cellutone™, BTL ULTRA FEMME 360™, and BTL EMSELLA™) via real life applications and head to toe results that are clinically proven and FDA cleared.
"I've always found combination treatments and synergistic nonsurgical approaches to yield the best results," shares Dr. Suneel Chilukuri M.D., medical director of Refresh Dermatology. "BTL Aesthetics' vast treatment portfolio allows me to maximize results for my patients, as the various technologies complement one another for improved outcomes and overall patient satisfaction."
The Body by BTL campaign will be unveiled at the American Academy of Dermatology Annual Meeting (February 16th – 20th) aboard the U.S.S. Midway at an exclusive, invitation-only event. The campaign will also be reflected throughout the meeting via booth graphics on the AAD conference floor. Following its launch, the campaign and messaging will be integrated throughout various brand touchpoints, including the brand's website, social media, advertising, physician and patient collateral and PR activities.
About BTL Industries
Founded in 1993, BTL has grown to become one of the world's major manufacturers of medical and aesthetic equipment. With over 1,500 employees located in more than 53 countries, BTL has revolutionized the way to offer the most advanced non-invasive solutions for body shaping, skin tightening & other medical aesthetic treatments, including women's intimate health and wellness. BTL Aesthetics' brands include BTL Vanquish ME, BTL Exilis ULTRA, BTL Cellutone, and the brand's Pelvic Suite consisting of BTL UTLRA FEMME 360 and BTL EMSELLA. Additional information can be found at http://www.btlaesthetics.com.
SOURCE BTL Aesthetics
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