BOSTON, March 13, 2012 /PRNewswire/ -- Top global integrated brand agency Digitas has been selected as a Top Agency by BtoB Magazine. The annual listing of the top agencies in the U.S. is based on innovative online marketing campaigns, percentage of business that is b-to-b, new client wins, effective use of new technologies and other criteria. The agency was recognized for work that motivated audiences through social media and leveraged technologies to empower b-to-b marketers.
"To be recognized as a Top Agency by BtoB Magazine at a transformational time in the industry is a great honor," says Dennis Reilly, SVP, Digitas Business Global Practice Lead. "The power of social, mobile and technology have redefined the landscape. Together with our clients, we're reinventing what it means for a business to reach the people making business decisions. Receiving this selection for the seventh time in eight years is a testament to our focus on innovation and our ability to keep our clients in the forefront of a changing marketplace."
In 2011, Digitas officially launched Digitas Business, a global center of excellence for digital b-to-b marketing expertise from across the Digitas global network. The center merges business-to-consumer, business-to-business marketing and CRM skills with breakthrough technologies in digital content, social media and mobile devices to create innovative solutions unique to B2B clients.
Digitas as Top Agency in Multiple Markets
BtoB Magazine's latest honor comes on the heels of a number of other accolades for Digitas. The agency was recently honored as Agency of the Year by OMMA Magazine, iMedia Connection's"Best Agency for Integrated Media," and its London office, Kitcatt Nohr Digitas, was named "London's Integrated Agency of the Year" by The Drum. Digitas was also honored as the only marketing agency on Streaming Media's inaugural list of "The 100 Companies That Matter Most in Online Video". In India, the World Brand Congress honored Digitas with the Brand Excellence Award for its outstanding work in digital. In addition, in the last year, the agency has taken top honors at the CLIO Awards, the Effies, the IAB MIXX Awards, the PMAA Dragons in India, and more.
Digitas, the top global integrated brand agency, builds active brands for some of the foremost companies in the world. In 2012 Digitas was named OMMA Magazine's Agency of the Year and The Drum's London Integrated Agency of the Year. The agency also counts Agency of the Year honors from the Festival of Media, BtoB Magazine, and Les Agences de l'Année, France, and has been named to the Advertising Age Digital A-List among its many awards.
Digitas also operates the brand content platform, The Third Act:, producers of first and most well renowned event on digital content, The NewFront; and, Prodigious Worldwide, the world's only standalone, global digital productions company.
With sister agencies Starcom MediaVest, ZenithOptimedia, Denuo and Razorfish, Digitas is a member of Publicis Groupe's VivaKi—a global digital knowledge and resource center that leverages the combined scale of the autonomous operations of its members to develop new services, new tools, and new partnerships.
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services. Web site: www.publicisgroupe.com.