BUBS CELEBRATES A BREAKOUT FIRST YEAR WITH NEW FLAVORS, SIZES AND SEASONAL SURPRISES

News provided by

Orkla Snacks

Sep 16, 2026, 10:00 ET

The Swedish candy favorite expands its lineup with two new berry flavors, new snack sizes and its first-ever Halloween packaging

NEW YORK, Sept. 16, 2026 /PRNewswire/ -- One year after bringing its signature squish to U.S. candy aisles, BUBS is celebrating with even more ways to fill fans with a magical balance of soft and chewy joy. This fall, the Swedish candy brand will debut two berry-forward flavors, introduce new sizes for two fan favorites and give its iconic skulls a limited-edition Halloween makeover.

Building on a breakout inaugural year in the U.S., BUBS went from zero to being sold across over 60,000 retail stores nationwide in just 12 months and growing—propelled by a frenzied fan clamor for its bold flavors and signature soft BUBS-y texture.

TWO NEW BERRY FLAVORS ARRIVE IN SEPTEMBER

  • Sour Forest Berries Ovals: A summery combo of tangy blueberry and delicious raspberry in a single chewy, seriously sour bite.
    • Available for purchase at Five Below
    • 5.5-ounce bags at MSRP $3.00
  • Sweet Wild Berry Pomegranate Ovals: Sweet strawberry meets bold pomegranate in this refreshingly fruity foamy candy with a uniquely light and squishy texture.
    • Available for purchase at Target
    • 8-ounce bags at MSRP $4.99 and 5.5-ounce bags at MSRP $3.19

MORE SIZES FOR EVERY KIND OF SNACKER

Two fan-favorite flavors, Strawberry Vanilla and Tutti Frutti, will also roll out in new 2.5 oz. and 8 oz. bags at major retailers nationwide later this year.

Whether fans are looking for a quick candy fix or a bag made for sharing in your favorite candy salad, the expanded sizes make it easier to enjoy more BUBS on more occasions.

BUBS GETS A SPOOKY NEW LOOK

For the first time, BUBS is dressing up for Halloween. The brand's Lemon Raspberry Skalle, known for its distinctive skull shape, will be released in limited-edition Halloween packaging exclusively at Five Below for a suggested retail price of $3.00.

All BUBS candies are vegan-friendly, gluten free, free from palm oil, high-fructose corn syrup, trans fats, and Red 40.

"It's been incredible to watch BUBS go from a viral sensation to a staple on the U.S. candy aisles," said Åsa Gisel, head of marketing at BUBS. "We've been so inspired by the love from our U.S. fans, and these new flavors, sizes and seasonal designs are our way of giving fans even more of what they love, with plenty more still to come."

Looking ahead to 2027, BUBS shows no sign of slowing down and plans to introduce more delights and new experiences designed to bring its signature candy magic to even more fans across the country.

For more information, visit us.bubs.se/en and follow @bubs_us on TikTok and Instagram.

About BUBS After becoming a social media sensation, Swedish brand BUBS launched in the United States in September 2025. Its uniquely chewy texture quickly captivated candy lovers nationwide, helping the brand become one of the most talked-about new arrivals in the candy aisle. Fans can explore best-selling flavors in various sizes at major retailers nationwide, including Target, Five Below, Walgreens and more.

Media Contact:
Burson
[email protected] 

SOURCE Orkla Snacks