Buck Wild™ Invites Consumers To Snack The Path Less Ordinary
New Snack Line for the Bold Includes Tortilla Chips, Popcorn and Snack Mixes with Complex Flavor Profiles
Apr 05, 2016, 10:30 ET
SEATTLE, April 5, 2016 /PRNewswire/ -- Shaking up the snack aisle, Buck Wild is a new line of snacks born from the idea that snacks should be exciting and made with real ingredients. Now available and freeing consumers from their boring snack routines, the line includes Tortilla Chips, Popcorn, and Snack Mixes in a variety of complex, bold and flavor-forward profiles made with real ingredients you can taste and see. The Buck Wild line includes:
- Tortilla Chips: Korean BBQ, Jalapeño Jack, Sea Salt, Roasted Tomato & Herb
- Popcorn: Caramel Bourbon, Chipotle Cheddar, Roasted Garlic, Smoked Butter
- Snack Mixes: Honey BBQ, Chocolate Banana
"Americans are snacking more than ever, so our snacks need to rise to the occasion. Our products are made with real seeds, grains and cheese; vegetables, herbs and spices that you can actually see. And we never add artificial flavors or preservatives," says Emily Liu, Buck Wild Marketing Director. "It's time to snack the path less ordinary."
While consumers of any age will love Buck Wild's bold flavors, today's taste-adventurous millennials are driving innovation. "Not only do millennials snack more than any other generation*, they are also demanding more complex, bold and spicy profiles. We're excited to give them a snack line tailor-made for their lifestyles," Liu continued.
Buck Wild products are now available at select grocers, including Fry's, King Soopers and Hy-Vee. Special snack bag sizes of Roasted Tomato Herb and Jalapeño Jack Tortilla Chips, as well as Chocolate Banana and Honey BBQ Snack Mixes are available at Starbucks locations nationally.
Buck Wild also prides itself on giving back. The "Mission Buck Wild" initiative supports the FareStart Youth Program, providing skill-building programs to help a new generation secure meaningful employment opportunities.
Visit SnackBuckWild.com for more information and a store locator to find out how to start snacking less ordinary today.
About Buck Wild™
Buck Wild is a new snack brand that takes a bold approach to better – less ordinary - snacking. Responding to consumer demand, Buck Wild was born from the idea that snacks should be exciting and made with real ingredients. The line includes Tortilla Chips, Popcorn, and Snack Mixes in a variety of complex, flavor-forward and spicy profiles made with real ingredients you can taste and see. Join us on a flavor adventure and Snack the Path Less Ordinary®. Find us online at SnackBuckWild.com, @SnackBuckWild, #GoBuckWild, on Facebook, Twitter and Instagram.
*Source: Euromonitor, May 2015: Millennials are driving snack sales growth & reshaping how Americans eat
SOURCE Buck Wild