Bucked Up®, the #1 Pre-Workout in the U.S., Launches at Target Nationwide

15 products, including pre-workout, creatine, and protein, now in the sporting goods aisle at 1,800+ Target stores.

OREM, Utah, Oct. 19, 2026 /PRNewswire/ -- Pre-workout. Creatine. Protein. One Target run. Bucked Up®, the #1 pre-workout in the U.S.**, and one of the fastest-growing health and wellness brands in the U.S., is launching at Target for the first time with 15 products in approximately 1,848 stores nationwide and on Target.com. Find it in the sporting goods section, right next to the gear.

Ten Years In. Now at Target.

Bucked Up® started in 2016 with a transparency-first label that showed every ingredient and every dose. Ten years later, it's a $450 million brand in 100,000+ retail locations, and Target is the next stop. Same formulas. Same fully disclosed labels. Now part of the weekly Target run.

"For ten years, we've built Bucked Up® on one promise: no shortcuts, no secrets, no compromises. Target gives us the chance to bring that standard to millions right where they shop for the rest of their fitness routine," said Erin Bettner, Chief Marketing Officer of Bucked Up®.

15 Products. Three Ways to Get Bucked Up.

Pre-Workout: Energy that gets you in the door.

• Bucked Up® Pre-Workout: Blood Raz (Raspberry), Blue Raz (Blue Raspberry), 25 servings
• Big Bucks™: Maxed Out Mango, Rocket Pop, 20 servings
• Babe™ Pre-Workout: Lavender Lemonade, made for women by women, 25 servings

Creatine: Strength, built daily, however you take it.

• Bucked Up® Essentials™ Creatine Monohydrate: Unflavored (NSF Certified for Sport®), Fruit Punch, 50 servings
• Bucked Up® Creatine Candy™: Variety Pack (Blue Raz, Green Apple, Watermelon, Tropical Blast), 24 servings
• Bucked Up® Creatine Gummy Bucks: Variety Pack, 25 servings

Ready-to-drink Lightly Carbonated Protein: Clear, crisp protein that fuels recovery.

• Bucked Up® Lightly Carbonated Protein, 16oz: Orange Cream, Rainbow Candy, Peach Mango, Banana Pineapple, Cherry Limeade, Green Apple 

Scoop It, Chew It, or Crack It Open.

Creatine builds lean muscle, improves recovery, and supports brain function.* Bucked Up® makes it in whatever format fits the routine.

Scoop it. Full label transparency has been the Bucked Up® standard since 2016. NSF Certified for Sport® holds it to that standard from the outside. Bucked Up® Essentials™ Creatine Monohydrate (Unflavored) is independently tested by NSF to confirm that what's on the label is exactly what's in the tub, screened for substances banned in sport, and made in an NSF-audited facility, the same standard trusted by professional and collegiate athletes. Inside: one ingredient, 5g of micronized creatine monohydrate. Zero fillers. Zero extras. Creatine helps muscles regenerate ATP, the energy your cells burn through during heavy lifts and sprints.* Take it daily and you may feel more explosive on heavy sets, push out more reps at a given weight, and recover faster between sessions.* Micronized means it mixes smoother and dissolves more completely, with no grit and no residue. And 5g is the standard daily maintenance dose, so there's no guesswork and no underdosing.*

Chew it. No shaker. No water. No mixing. Creatine Candy™ packs the same 5,000mg of micronized creatine monohydrate into five chewable tablets a day, in Blue Raz, Green Apple, Watermelon, and Tropical Blast. Toss it in a gym bag, desk drawer, or car console, so the daily habit never gets skipped. It's third-party tested, non-GMO, and gluten-free, with 24 servings per tub. Rather have a gummy? Creatine Gummy Bucks delivers the same 5,000mg of creatine per serving in a 25-serving variety pack.

Crack it open. The Bucked Up® Lightly Carbonated Protein drink goes the other way from a thick, creamy shake. It's clear, lightly carbonated, and refreshing, with 25g of protein per can in six flavors built for after the workout.*

Find It at Target.

Bucked Up® is available now at Target stores nationwide and on Target.com. Assortment varies by store. See the full Bucked Up® lineup at www.buckedup.com.

About Bucked Up®

Founded in 2016 in Salt Lake City, Utah, Bucked Up® is one of the nation's fastest-growing health and wellness brands. Backed by science and a bold motivational mission, the lineup spans pre-workout, energy drinks, protein, creatine, and more. Available at www.buckedup.com and 100,000+ retail locations, including Target, GNC, Vitamin Shoppe, and Walmart, united by one belief: everyone deserves to Feel Like a Million Bucks™.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

**According to yearly SPINS data ending September 2026.

SOURCE Bucked Up