ST. LOUIS, Aug. 4, 2011 /PRNewswire/ -- This NFL season, Bud Light – the favorite beer of NFL fans – is bringing adult fans a taste of an NFL training camp with the new Bud Light Fan Camp mobile experience. Launching in September, Bud Light Fan Camp will visit 60 cities over the course of 15 weeks, challenging consumers* to compete in traditional and non-traditional NFL skills tests, each with a Bud Light twist.
During the 60-city tour, teams of four consisting of two males and two females (21 years of age and older at time of participation) will compete against each other in a series of unique drills – including a field goal kick, precision pass, relay races, "cannon" catch, EA SPORTS Madden NFL 12 competitions and flag football – that combine traditional football skills with the fun spirit of Bud Light. Teams will earn points during each event, and the team that amasses the most points will receive a trip to the 2012 Pro Bowl in Honolulu, Hawaii and the opportunity to represent their city at the Bud Light Fan Camp Finals at Aloha Stadium the day after the Pro Bowl.
"Fans are looking for new ways to immerse themselves into the NFL, and as the official beer sponsor of the league, we're bringing them once-in-a-lifetime experiences all season as only Bud Light can," said Mike Sundet, senior director, Bud Light. "Fan Camp is our spin on an NFL training camp – we've kept the competition and football skills challenges, but combined it with the social spirit of Bud Light."
Visit www.facebook.com/BudLight in September for the official Bud Light Fan Camp schedule, contest rules and pre-event registration.
To celebrate the launch of Fan Camp, Bud Light will be hosting an exhibition Fan Camp event at the Pro Football Hall of Fame Enshrinement Week, Aug. 4-7, in Canton, Ohio. Bud Light will also serve as a sponsor of all activities taking place during Enshrinement Week.
"We're thrilled to host the debut Bud Light Fan Camp exhibition event here in Canton as we prepare to enshrine seven of the greatest players in NFL history," said George Veras, president/CEO, Pro Football Hall of Fame Enterprise. "Our annual Pro Football Hall of Fame Enshrinement Festival attracts thousands of enthusiastic fans, and Bud Light Fan Camp is the perfect cornerstone event to provide them a unique NFL experience."
For a full schedule of Enshrinement Week events, visit http://www.profootballhof.com/enshrinement.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world's largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico's leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
EA, EA SPORTS and the EA SPORTS logo are trademarks of Electronic Arts Inc.
About the Pro Football Hall of Fame
Located in Canton, Ohio, the birthplace of the National Football League, the Pro Football Hall of Fame's mission is to honor individuals who have made outstanding contributions to professional football; to preserve professional football's historic documents and artifacts; to educate the public regarding the origin, development and growth of professional football as an important part of American culture; and to promote the positive values of the sport. For more information, please visit Profootballhof.com; @ProFootballHOF on Facebook and Twitter.
The 2011 Pro Football Hall of Fame Enshrinement Festival includes 17 events over 10 days. Fans can share their comments and experiences by using #HOF11, the official hashtag of the Class of 2011 and the 2011 Pro Football Hall of Fame Enshrinement Festival.
*No purchase necessary. Must be a U.S. resident (except CA) 21+. Contest ends 1/30/12. See Official Rules for complete details. Void where prohibited.
For more information, contact:
Phillip Cleveland, 314-577-9637
Michael Bulthaus, 314-577-9671