Bud Light Hotel Hits Dallas For Basketball's Biggest Tournament

Bud Light extends Bud Light Hotel franchise beyond Super Bowl; Empire of the Sun and New Politics to play Rolling Stone Live at Bud Light Hotel Dallas

Mar 10, 2014, 09:00 ET from Anheuser-Busch

ST. LOUIS, March 10, 2014 /PRNewswire/ -- On the first weekend in April, madness will hit Dallas with the biggest basketball tournament of the year, and Bud Light will be there to celebrate it in style with select consumers. Fresh off of the success of staging the biggest Bud Light Hotel ever at Super Bowl XLVIII, the brand is bringing its famous Bud Light Hotel to Dallas in time for the tournament finals.

Bud Light will take over a Dallas hotel from Saturday, April 5, through Tuesday, April 8, and will transform it into the party destination during the tournament finals. Contest-winning fans from all over the country will descend on Bud Light Hotel Dallas to enjoy all the weekend action in special areas like the Bud Light Platinum Lounge and the Bud Light Lime Poolside deck. The redecorated hotel will feature Bud Light-branded signage, pillows, soaps, and key cards.

The party starts on Saturday, April 5, with the official Bud Light Watch Party. On Sunday, Bud Light Hotel guests can explore all the Hotel has to offer. Sunday night will be highlighted by "Rolling Stone Live at the Bud Light Hotel," a VIP concert featuring Empire of the Sun and New Politics, followed by an after-party at the Bud Light Platinum Lounge. The celebrations come to an epic conclusion on Monday, with the pre-game Bud Light Tailgate party.

"For the past five years, Bud Light Hotel has been the premier party destination at Super Bowl," said Rob McCarthy, vice president, Bud Light. "Now we're expanding Bud Light Hotel and bringing the best parties and first-class entertainment to a different stage. With an outstanding music and entertainment lineup, we expect Bud Light Hotel Dallas to be the best place to enjoy all the action of the weekend."

Now through March 23, consumers 21 and older have the chance to win a trip to Bud Light Hotel Dallas by initially participating in Bud Light Mini Hoops Challenge tournaments at their favorite local bar or restaurant. Mini Hoops Challenge players have 35 seconds to bounce as many mini basketballs through the basket as possible. The winners of these tournaments will earn the Ultimate Hoops Experience, including a trip to Bud Light Hotel, where they'll have an opportunity to play on a life-sized version of the Mini Hoops Challenge.

Fans of legal drinking age can also attempt to win a trip to Bud Light Hotel Dallas by playing a virtual version of the Mini Hoops Challenge on Anheuser-Busch's Fan Zone smartphone app. The game works the same way as the actual Mini Hoops Challenge, offering players 35 seconds to "flick" virtual basketballs into a hoop. Eligible players who score 30 or more points are entered into a drawing for the Ultimate Hoops Experience.

About Bud Light
Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States.  Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice.  The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment.  For more information, visit www.BudLight.com.

For more information, contact:
Bob Rybarczyk, Weber Shandwick, 314-552-6731
Lisa Weser, Anheuser-Busch, 314-765-2192

SOURCE Anheuser-Busch