SAN FRANCISCO, Sept. 22, 2016 /PRNewswire/ -- Buddy Drinks, the popular and seamless gifting application for celebrating friends and family around the world, successfully powered their mobile gifting portal at the Heineken House at Outside Lands 2016.
Buddy Drinks worked closely with the Corso Agency to offer festivalgoers the most unique and efficient way to get themselves or their friends into Heineken House. All guests who visited Heineken House had the opportunity to send themselves or friends "Beer Passes," providing them pre-purchased Heineken's and instant "skip the line" access into Heineken House upon retrieval.
"The 'Beer Pass' powered by Buddy Drinks created a scalable approach to get people into Heineken House, allowing them to use progressive technology in a festival setting, which created a unique and enhanced Heineken House experience," said Eric Millner, Chief Strategic Officer at Corso Agency.
Central to the Buddy Drinks experience and beneficial to operators is the powerful, back end system that allows Buddy Drinks to be brought to life using any Wi-Fi enabled devices. An operator does not need to purchase any custom scanners or specialized terminals to execute Buddy Drinks. Any Wi-Fi enabled device (with appropriate internet signal) can take orders and any Wi-Fi enabled device with a camera can verify the voucher. This is an attractive feature when considering deployment at large-scale events with multiple redemption locations.
"Heineken is known for offering our fans legendary experiences, and with Outside Lands, we were very happy with the support Buddy Drinks offered," said Pattie Falch, Director of Events and Sponsorships at HEINEKEN USA. "The 'Beer Pass' helped provide an even smoother experience to our activation, and allowed visitors at the Heineken House to soak in a fun, premium experience without the typical waiting festival goers have come to expect."
"Outside Lands was a great opportunity for us to showcase the flexibility of Buddy Drinks and prove its effectiveness at large scale events," said John Ladhari, Director of Events of Buddy Drinks. The "Beer Pass" approach, customized for Heineken, helped improve the guest experience and expanded the Heineken House experience to others through the process of gifting.
About Buddy Drinks
Buddy Drinks is the official app of BuddyDrinks.com. We enable you to buy real drink vouchers for your friends in one of our affiliated bars or restaurants worldwide. All your friend has to do is take their smartphone into the bar and show the Buddy Drinks voucher in the Buddy Drinks app. Prove you're a real friend by surprising your friends in other cities with real drinks at their favorite local venues.
YouTube Video, "Bringing Back Social": https://youtu.be/I0RwzqzxqCM
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SOURCE Buddy Drinks