LUBBOCK, Texas, June 13, 2013 /PRNewswire/ -- A new logo design for the Buddy Holly Center resulted in a silver national ADDY® award for Lubbock agency, RD Thomas Advertising. RD Thomas president and owner Lloyd Caballero attended the award ceremony in Phoenix, AZ on June 8.
"It is such an honor to see work created from our shop be recognized alongside work from larger agencies representing huge brands. It validates what we have long known, that our process and creative development is solid and that clients both local and national can count on their team at RDT to put out creative that resonates," said Caballero.
Caballero went on to say, "There are a lot of reasons for a brand to consider a mid-size agency when looking for an advertising partner; not the least of which is budget. When great work is produced without the overhead of a huge agency, everyone wins."
The project came about when managing director of the Buddy Holly Center, Brooke Witcher, saw the need for an updated logo and identity for the Center.
"Whenever you undertake an identity project for an organization that has supporters as passionate as ours, it is a daunting task. We are thrilled to work with such a qualified creative partner and celebrate this award right along with them," said Witcher.
Conducted annually by the American Advertising Federation, the ADDYs® are the advertising industry's largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year approximately 60,000 entries are submitted in local ADDY® competitions.
All across the country, local entrants compete for recognition as the very best in their markets. Local winners then compete against winning agencies one of 14 District competitions. District winners are then forwarded to the National ADDY® competition.
About Buddy Holly Center
The Buddy Holly Center, a historical site, has dual missions; preserving, collecting and promoting the legacy of Buddy Holly and the music of Lubbock and West Texas, as well as providing exhibits on Contemporary Visual Arts and Music, for the purpose of educating and entertaining the public. The vision of the Buddy Holly Center is to discover art through music by celebrating legacy, culture and community.
About RD Thomas Advertising
Since 1988, RD Thomas' full service advertising capabilities, strategic marketing planning and world-class talent have grown along with their clients' success. Based on the belief that client growth is fueled by an agency commitment to develop a shared vision; RDT clients reach goals and shatter records over and over. RDT knows that successful advertising is a team effort rooted in consistent communication, embracing new technologies, capitalizing on emerging opportunities and generating measurable results. To that end, RD Thomas Advertising offers a more integrated experience with a wider range of services than a traditional ad agency.
SOURCE RD Thomas Advertising