NEW YORK, July 29, 2015 /PRNewswire/ -- Today, Budweiser announced that its Made In America Monument Series will expand to the West Coast with a private concert at Crissy Field in San Francisco on August 15. Electronic Dance Music group Cash Cash will headline, along with Bay Area hip-hop legend E-40 and indie rocker Day Wave. This marks the second set of performances at iconic American locations across the country, leading up to the Budweiser Made In America festival – now in its fourth year – to be held in Philadelphia over Labor Day weekend.
The San Francisco concert follows monumental music experiences in June at New York's Liberty Island and Governors Island, featuring nine-time Grammy Award winner Mary J. Blige, Big Gigantic, T-Pain and Misterwives. Part of Budweiser's continued support and commitment to the environment through its recent partnership with the National Park Foundation (NPF), the Monument Series encourages a new generation of beer drinkers to see national parks in a new light through bold and surprising moments at America's greatest treasures.
In addition to live music, Budweiser will provide access to all of the ingredients for a fun-filled day in the park, including interactive games, food, and of course, America's No. 1 full-flavored lager. Attendees will also have access to Budweiser's traveling Beechwood House, which includes an intimate serving area on the ground level and a second floor providing an elevated view of the event and breathtaking landscape.
"We're thrilled to bring the Monument Series to the people of San Francisco as part of our summer-long Budweiser Made In America music program," said Brian Perkins, vice president, Budweiser. "We want to give fans a chance to experience live music and enjoy America's most iconic beer with the backdrop of one of the country's most recognizable landmarks: the Golden Gate Bridge."
In April, Budweiser announced its partnership with the NPF and brought the campaign to life through innovative and patriotic limited-edition summer packaging. Budweiser commissioned famed city streetscape and mobile photographer 13th Witness to unveil this packaging with compelling visual content that captured Budweiser's bold spirit for the summer.
For more information on Budweiser's partnership with NPF, new summer packaging and images, please visit http://newsroom.anheuser-busch.com/budweiser-npf.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About the National Park Foundation
The National Park Foundation is the official charity of America's national parks and nonprofit partner to the National Park Service. Chartered by Congress in 1967, the National Park Foundation raises private funds to help PROTECT more than 84 million acres of national parks through critical conservation and preservation efforts, CONNECT all Americans with their incomparable natural landscapes, vibrant culture and rich history, and INSPIRE the next generation of park stewards. Find out more and become a part of the national park community at www.nationalparks.org.