Budweiser Makes Hockey Dreams Come True: Fans Can Win† Hockey Tickets for Life†† in New Playoff Payoff Promotion

Playoff Payoff Gets Hockey Fans in the Game with one of Canada's Biggest Hockey Pools and more than $6 Million in Instant Prizes from Samsung Electronics Canada, Xbox 360 and McCain

TORONTO, April 11, 2012 /PRNewswire/ - This season, Budweiser - the #1 selling beer in Canada - is upping the ante and giving Canadians the chance to win† the ultimate hockey fan's dream - hockey tickets for life††. Budweiser's new Playoff Payoff promotion rewards hockey fans in a big way and, with a chance to win† more than $6 million in instant win prizes, playoff season has never been more exciting.

In addition to hockey tickets for life††, fans have the chance to score every time they twist open an ice cold Budweiser. There are more than $6 million in high quality, instant prizes available to be won†. This includes a suite of premium products from Samsung Canada that will help ignite and fuel Canadian passion for hockey anywhere anytime. Products from Samsung include Samsung 55" LED TVs Series 6000, Samsung 32" LCD TVs Series 4, Samsung Galaxy Tabs 10.1, Samsung Galaxy S II Phones. Additional prizes include Xbox 360 4GB Kinect Bundles with 12 month Xbox LIVE Gold Memberships and McCain Rising Crust Pizzas.

"Budweiser is a huge supporter of hockey and we know how deep love of the game runs coast-to-coast. We're continuing to make hockey more exciting, more fun and more accessible for Canadians. And, with Playoff Payoff, we're delivering on this in a very big way - the chance to win hockey tickets for life," said Ben Seaton, Marketing Manager, Budweiser Canada. "This season - whether their favourite city makes the playoffs or not - fans can become part of the excitement from start to finish with the simple twist of a cap."

Playoff Payoff PINs can be found on bottle caps in specially-marked cases of Budweiser and on coasters at participating bars and restaurants. Each PIN includes a city and playoff round. For example, VAN1 2345678912 is Vancouver, Round 1. Fans enter the pin on www.KingClub.ca, where a personalized bracket will be set up. There, the PINs become "caps" that sit on a player's bench. These caps can be dragged and dropped into a player's bracket as the playoffs unfold. Players can also trade duplicates and make trades for caps missing from their bracket. Once a player has filled in their entire bracket, they have the chance to win† hockey tickets for life††.

Additionally, Budweiser will seed special Power Play PINs throughout the contest. Power Play PINs - which act similar to a wild card - can be entered into any position on a player's bracket. Fans should keep their eyes out for Power Play PINs, which will be released across several channel including Facebook, email, SMS and more.

To register or learn more, visit www.budweiser.ca.

About Budweiser
Budweiser the King of Beers - and the #1 selling beer in Canada - has been brewed since 1876. A strong supporter of hockey in North America, Budweiser is partner to 23 teams in Canada and the U.S. Brewed in Canada for 31 years, Budweiser uses only the finest ingredients without any artificial additives or preservatives. Budweiser is distinguished by its clean, crisp, distinctive flavour, the result of a unique beechwood aging process. www.budweiser.ca or www.facebook.com/budweisercanada

About Samsung Electronics Co., Ltd.
Samsung Electronics Canada delivers unrivalled consumer experiences. Samsung enables Canadians to pursue their passions by offering a broad range of award-winning digital consumer electronics, IT, telecommunications and home appliance products. The Canadian arm upholds Samsung's global mission to provide consumers with innovative digital convergence products that possess exceptional technology, quality, features, performance and value. As a result of its commitment to innovation and unique design, Samsung has become one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand "100 Best Global Brands" and was named as one of Fast Company's "50 Most Innovative Companies of 2011."

For more information, please visit www.samsung.ca.   You can also Like Samsung on facebook.com/SamsungCanada or follow Samsung on twitter @SamsungCanada. For customer service inquiries, please call 1-800-SAMSUNG (1-800-726-7864).

About Xbox
Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play - no controller required. Xbox 360 is also home to the best and broadest games as well as one of the world's largest on-demand libraries of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.

About McCain
McCain Foods (Canada) is the Canadian division of McCain Foods Limited, an international leader in the frozen food industry, employing 19,000 people and operating 50 production facilities on six continents. McCain is the world's largest manufacturer of frozen potato specialties, and also produces other quality products such as pizza, appetizers, vegetables, juices, and desserts.  The company has 12 production facilities and 3,000 employees across Canada.

Budweiser is not an official sponsor of the NHL™. The "Playoff Payoff" is not licensed by, sponsored by, or otherwise associated with the National Hockey League™ or its member teams.

†No purchase necessary. Must be of legal drinking age in your province or territory of residence and a resident of Canada. Must have completed bracket in full to be eligible for Grand and Secondary Prize Draws. Grand and Secondary Prize Draws are on or about June 21, 2012 at approximately noon EST. Actual prizes may differ from images shown. Full rules and regulations at www.budweiser.ca. ††Hockey Tickets for life consists of two (2) regular season tickets for twenty (20) games per year, for fifty (50) years, for a Canadian hockey team's games held in Canada in that Canadian team's city.

SOURCE BUDWEISER

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