NEW YORK, May 23, 2017 /PRNewswire/ -- This summer, Budweiser is extending its lineup of patriotic packaging to feature America bottles and cans along with the introduction of military-inspired Camouflage aluminum bottles, both dedicated to the men and women of our Armed Forces. Continuing its longstanding support of those who serve, Budweiser is partnering with Folds of Honor for its sixth consecutive year to help raise funds and provide educational scholarships to families of fallen and disabled soldiers.
Since 2011, Budweiser has donated a total of $11 million to Folds of Honor, and this summer, Budweiser is hoping to increase that figure by another $1 million. For every Budweiser America bottle and can sold this week in the lead-up to Memorial Day (May 22-29), a portion of the proceeds, up to $1 million, will benefit the non-profit organization.
"Budweiser continues to be an amazing partner and member of the Folds of Honor family. Their unwavering commitment to service men and women along with veterans is truly commendable," said Major Dan Rooney, founder and CEO of Folds of Honor. "The special Budweiser America packaging offers yet another way we can pay tribute to our troops and their families, especially before this honorable weekend."
Budweiser's limited-edition Camouflage aluminums reflect the brand's long-standing appreciation for the men and women of our Armed Forces. Shrouded in Camouflage fatigue, the aluminum labels were modified when creating the commemorative bottle. Some notable updates include a letter of gratitude in place of its brand credo, lyrics from "The Star Spangled Banner," and "E Pluribus Unum" - the de facto motto of the United States meaning "out of many, one." The toast written at the bottles' base serves as an acknowledgement to all veterans, including the recognized military service of Anheuser-Busch's own veteran workforce.
"Our goal is to remind Budweiser drinkers of the courage and sacrifice made by all American service men and women who protect our nation and our freedoms," said Ricardo Marques, vice president, Budweiser. "We're proud to serve those who serve, from our very own veteran employees to military families across the country. Through our longstanding partnership with Folds of Honor and the release of our America packaging, we hope to help even more veterans receive the support they deserve to pursue their dreams."
As a proudly domestic beer, Budweiser is committed to supporting U.S. veterans with more than 5,500 employees serving in America's armed forces since the brand's inception in 1876. In addition to its military-inspired Camouflage aluminums, Budweiser is calling on its wholesalers and distributors coast-to-coast to support the brands Folds of Honor cause. The limited-edition Camouflage aluminums will be available in advance of Memorial Day through Fourth of July.
Budweiser, an American-style lager, was introduced in 1876 when company founder Adolphus Busch set out to create the United States' first truly national beer brand – brewed to be universally popular and transcend regional tastes. Each batch of Budweiser stays true to the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including "kraeusening" for natural carbonation and Beechwood aging, which results in unparalleled balance and character.
About Folds of Honor
Folds of Honor is a 501(C)(3) nonprofit organization that provides educational scholarships to families of military men and women who have fallen or been disabled in combat while serving in the United States armed forces. Our educational scholarships support private education tuition and tutoring for children in grades K-12, as well as higher education tuition assistance for spouses and dependents. Founded in 2007 by Major Dan Rooney, an F-16 fighter pilot in the Oklahoma Air National Guard who served three tours of duty in Iraq, Folds of Honor is proud to have awarded more than 12,500 scholarships in all 50 states, as well as Guam, Puerto Rico and the Virgin Islands, including more than 3,800 in 2016 alone. For more information or to donate in support of a Folds of Honor scholarship, visit www.foldsofhonor.org.
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