Buffalo Wings & Rings Invites America to Visit Its New Online Universe

CINCINNATI, June 29, 2011 /PRNewswire/ -- Known for its legendary wings, dynamic sauces and homemade bleu cheese, Buffalo Wings & Rings (BW&R) celebrates the launch of its new website by awarding one lucky fan 1,984 wings in honor of its founding in 1984. Wing connoisseurs across the nation are invited to visit the new website where they can register to join the brand's honorary Club '84, and be automatically entered to win 1,984 wings. Fans can enter to win now through July 30 at www.buffalowingsandrings.com.

(Photo:  http://photos.prnewswire.com/prnh/20110629/CL27229 )

"We're thrilled to celebrate the launch of our website with our biggest fans this summer," says Roger David, CEO of Buffalo Wings & Rings. "Whether it's feeding your family during football season or just treating yourself to the best wings in America – 1,984 wings are sure to make any wings fan ecstatic!"

The new website features a customer-friendly design and functionality that embodies the brand's vision for the future. Offering customers a dynamic platform to experience the brand, the new website exemplifies the change customers will see across the franchise in the next year, including new and expanded menus that welcome tastings and samplings on the spot, new point of sale, and marketing materials that evoke witty humor and conversations. The updated logo and new website both maintain the name and classic buffalo head features of the original logo, while projecting a new bold orange, symbolizing the brand's classic wing sauce against a crisp green reminiscent of celery.

Providing a new generation of customers great food, the brand is making significant strides to quickly become the preferred place where friends and family can gather, watch a game and share stories while enjoying the best wings anywhere.

"Customers can expect to feel the same energy and involvement on the website as they do in the restaurant," says David. "We're always looking for new ways to connect with our customers and ensure we're making strides to meet their needs. The website is just one of many changes customers will see in the near future."

Established in 1984, the sports restaurant franchise has always been committed to giving customers the absolute finest wings in America. Over the years, the brand has pioneered and perfected the art of homemade sauces and fresh wings, with a community-focused model that connects the brand to its customer through a shared purpose. Now, the brand celebrates this success and works to further evolve to meet the needs of families and wing connoisseurs everywhere.

Visit www.buffalowingsandrings.com  for more information about locations and current promotions.

About Buffalo Wings & Rings®

Buffalo Wings & Rings serves Buffalo-style chicken wings, burgers, Greek gyros, wraps, salads, and much more.  Founded in 1984, the concept began franchising in 1988 in Cincinnati and now operates more than 50 restaurants across the United States. Buffalo Wings & Rings was named the #1 fastest growing restaurant chain nationwide by Restaurant Business and ranked in the top 500 franchises by Entrepreneur. For more information, visit www.buffalowingsandrings.com or call 1-888-WINGS-USA.

Contact: Melanie Murray
513-562-0222
[email protected]

SOURCE Buffalo Wings & Rings