Bugaboo Celebrates Craftsmanship With Launch Of Atelier Stroller Collection

The Atelier Collection was brought to life by Bugaboo's internal team of nearly 100 designers, stylists, fabric engineers and pattern makers. A part of the company's innovation team, Bugaboo's in-house design team meticulously selected and tested the highest quality materials and lush fabrics to achieve exceptional functionality and design in their latest collection of limited-edition strollers.

"As a designer, you should never be seduced by 'the expected.' You need to make mistakes and have the perseverance to keep going until it's totally right," said Max Barenbrug, co-founder and chief design officer, Bugaboo. "Having introduced more than 1,500 products and process improvements over the past four years, our design team continues to master their craft to deliver best-in-class designs that truly innovate." 

The Bugaboo Atelier Collection takes inspiration from French fashion and features an elegant and chic build with woven stone mélange fabric on the bassinet and sun canopy. It also includes faux-leather trim, which forms a strikingly beautiful silhouette, a hand-stitched faux-leather handlebar and carry handle and a quilted black seat liner.

"The inspiration for the Atelier collection came during a trip to Premiere Vision fabric show in Paris," said Barber Ebbinge, stylist, Bugaboo. "We were really taken by the classic combinations of simple colors and modern yet timeless designs. Our team collaborated throughout the design process to consider what parents worldwide are interested in and develop a stroller that is a true extension of the person who drives it."

The Bugaboo Buffalo Atelier and the Bugaboo Cameleon³ Atelier will be available for a limited time beginning September 2017. A Bugaboo Atelier Footmuff will also be available and is compatible with all Bugaboo strollers.

For more information, please visit www.bugaboo.com or join the conversation on Facebook, Instagram, Pinterest or Twitter.

About Bugaboo's In-House Design Process
With more than 20 years of experience crafting fashion-forward strollers and several notable collaborations with fashion brands such as Missoni, Marc Jacobs, and Diesel, design has always been the driving force behind Bugaboo's products.  Bugaboo houses a team of nearly 100 designers and stylists who are dedicated to identifying trends, sourcing fabrics and attending industry events to ensure the brand is always at the forefront of current fashion and style trends. Based at the Bugaboo headquarters in Amsterdam, the brand's in-house design studio is an extension of the company's innovation team, which consists of multidisciplinary teams who collaborate on each product launch.

About Bugaboo
Bugaboo International is a Dutch design company that develops and produces mobility products. Bugaboo is known for its innovative and breakthrough design of strollers. Bugaboo began as a small start-up in 1999, but grew rapidly over the next ten years to become a global player. Bugaboo products are now available in more than 50 countries. Please visit www.bugaboo.com for further information.

SOURCE Bugaboo

Related Links

http://www.bugaboo.com