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BUGABOO DEBUTS BUTTERFLY 2: SMARTER FOLD, BIGGER WHEELS, AND ELEVATED SUSTAINABLE DESIGN FOR FAMILIES ON THE GO

Bugaboo

News provided by

Bugaboo

May 22, 2025, 08:00 ET

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The Brand's Next-Gen Travel Stroller Reinvents Portability, Comfort, and Eco-Conscious Engineering, Just In Time for Summer Travel

NEW YORK, May 22, 2025 /PRNewswire/ -- Bugaboo, the global leader in parenting solutions and the brand behind the world's most design-forward strollers, unveils the next generation of its best-selling travel stroller: Butterfly 2, available for pre-order starting today. Bugaboo's award-winning travel stroller is updated to feature a more purpose-driven, comfort-first, and sustainable design—engineered especially for modern parents in motion.

Bugaboo Butterfly 2
Bugaboo Butterfly 2

As a Certified B Corp™, Bugaboo is committed to creating products that are not only beautifully designed and built to last, but also responsibly made for people and the planet. Built for everyday adventures and big getaways alike, Butterfly 2 offers smarter features, smoother rides, and one of the lowest environmental footprints of any stroller on the market today.

A Complete Reimagination of the Travel Stroller

Thoughtfully designed and rigorously tested, Butterfly 2 introduces a host of enhancements that make it Bugaboo's most intuitive and adventure-ready travel stroller yet:

  • Design & Comfort
    • New back seat pocket for easy-access essentials like phones, snacks, and wipes
    • Upgraded sun canopy with a redesigned peekaboo window for added protection and visibility
    • Integrated comfort features, including a one-hand adjustable footrest, extra-padded harness, and built-in shoulder strap
    • Ultra-lightweight at just 16 lbs — Bugaboo's lightest stroller to date
  • Durability & Performance
    • Bigger, tougher wheels with full suspension, tested to withstand over 2,485 miles
    • Ultra-compact, one-second fold, IATA-compatible, and tested for over 10,000 folding cycles
  • Sustainability
    • 37% lower CO₂ footprint than its predecessor
    • Made with 60% recycled aluminum and bio-based plastics for a more responsible design footprint
  • Safety
    • Ergonomic design prioritizes both child comfort and parent ease-of-use
    • Engineered and tested to meet (and exceed) global safety standards (7x more testing than industry standards)

"Butterfly 2 was designed to meet the realities of modern parents on the move —where quality , function, and design matter more than ever," says Jeanelle Teves, Chief Commercial Officer at Bugaboo. "We've reengineered our bestselling travel stroller to make every journey easier, smoother, and more sustainable—without compromising on the design-forward experience Bugaboo is known for."

Butterfly 2 has already been recognized by the industry, receiving the Red Dot: Best of the Best Award 2025 for outstanding product design and innovation.

"With babies, every day is an adventure—whether you're navigating city streets or boarding a plane," says Alessandra Elia, Bugaboo CMO. "Butterfly 2 was designed to help families focus less on logistics and more on connection and discovery. It's our ultimate expression of comfort, function, and design."

Bugaboo's Butterfly 2 is available for pre-order starting today and will be shipping on June 3 at $599 USD. It is air travel–ready, self-standing when folded, and launching in four timeless colors: Forest Green, Desert Taupe, Deep Indigo, and Midnight Black. Shop now at bugaboo.com.

About Bugaboo
Bugaboo believes that parenthood has the power to shape the future. The Dutch brand kickstarted a stroller revolution 25 years ago, and they haven't stopped innovating since. Embraced by families around the world, their extraordinary designs remain some of the most recognizable on the market. Their award-winning strollers and parenting solutions — including car seats, a play yard, a high chair, and accessories — are engineered to be comfortable, long-lasting, and easy to use. Designed with the next generations in mind, Bugaboo launched a Push to Zero commitment to be net zero by 2035 and to reduce its impact on the planet. In 2023, the brand also became a B Corp™ — a certification that will keep Bugaboo pushing for a better future. Learn more at Bugaboo.com.

SOURCE Bugaboo

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