Bugaboo Extends Mobility Expertise With Launch Of Bugaboo Boxer Luggage System

LOS ANGELES, Sept. 6, 2016 /PRNewswire/ -- Forget everything you know about luggage. Bugaboo, a global mobility company whose products enable people to explore and move freely through their world, announced today the launch of its new mobility concept – the Bugaboo Boxer. The revolutionary new luggage system with its light push steering, interlocking cases, and other game-changing details was designed to allow consumers to rediscover the pleasure of travel.

Bugaboo considers the Bugaboo Boxer a luggage system, not a suitcase. Whether travelers are embarking on a short trip or a long journey, the Bugaboo Boxer is as versatile as they need it to be. Its interlocking cases click together to create an easy-to-maneuver system that holds all of the bags in one place. Travelers can reconfigure it in seconds on a train, at security, during boarding – or anywhere life takes them.

While traditional trollies and suitcases can be difficult to maneuver, especially when travelers want to move fast, Bugaboo Boxer's light push steering turns the burden of carting around luggage into a smooth experience. The ergonomic design, which allows the system to glide effortlessly, was intended to give travelers' arms and back a break.

"We are constantly looking around us, observing the world, and trying to pinpoint places where life can be improved – and become more fun," said Max Barenbrug, Bugaboo's Co-founder and Chief Design Officer, who has always loved creating new products that make life on the road easier. "That's how we started: we saw how parents struggled to go out with their families. They were pushing around strollers that were not only unpractical – but ugly! We decided to change that. But we just happened to start off with strollers. For us, it's not about asking why we are moving into the luggage category, it's about asking why not?"

Every detail was designed to meet the needs of today's travelers. The luggage system includes an elastic strap that secures coats, a click-on/click-off organizer that keeps essentials close, a versatile inner bag that doubles as a daypack, and handy hooks that allow travelers to attach almost anything.

"It's the little things that make a big impact," added Bugaboo's Chief Marketing Officer Madeleen Klaasen. "People know us for our strollers, but our company was never just about strollers; it has always been about helping people move freely. Sometimes everyone just accepts that a product is the way it is because it's always been that way. The Bugaboo Boxer is in every way a Bugaboo: the sum of clever design and engineering that helps you rediscover the pleasure of travel."

"Walk through any airport, train or bus station," concluded Barenbrug. "And you will see travelers struggle with their luggage. It's time to improve that. It's time for us to bring our design philosophy into the world of travel."

As of September 26, 2016, Bugaboo Boxer will be available online at Bugaboo.com.  Shipping is available to Austria, Belgium, Croatia, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Luxembourg, Netherlands, Portugal, Slovakia, Slovenia, Spain, Sweden, United Kingdom and United States. Further global roll-out will happen at a later stage.

Consumers can purchase system components separately or pre-configured in a design suited to their travel needs. The ready-to-buy designs include:

Fully loaded:

Bugaboo Boxer Chassis (including organizer); Bugaboo Boxer Travel Case; Bugaboo Boxer Cabin Case (including Bugaboo Boxer Inner bag). Price: $1,490 (excl. tax).

Short trips:

Bugaboo Boxer Chassis (including organizer); Bugaboo Boxer Cabin Case (including Bugaboo Boxer Inner bag). Price: $1,030 (excl. tax).

Strictly business:

Bugaboo Boxer Chassis (including organizer); Bugaboo Boxer Cabin Case (including Bugaboo Boxer Inner bag); Bugaboo Boxer Laptop Bag. Price: $1,370 (excl. tax).

Consumers can mix and match colors to suit their tastes and expand the system as they like. A larger version of the Bugaboo Boxer Cabin Case that also connects to the existing system will soon follow. For more information, please visit www.bugaboo.com/boxer or join the conversation at Facebook, Instagram, or Twitter.

About Bugaboo

Bugaboo International is a Dutch design company that develops and produces mobility products. What started as one man's visionary design project has grown into a global brand that has helped millions of people to get out and explore the world in comfort and style. Best known for revolutionizing the stroller market with the launch of their iconic stroller in 1999, Bugaboo designs products that make life on the road easier. In 2016, they launch their new mobility concept, the Bugaboo Boxer, a luggage system that will help people rediscover the pleasure of travel. Please visit bugaboo.com for further information.

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SOURCE Bugaboo

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