Bugaboo Opens First Ever U.S. Pop-Up Store In New York City

NEW YORK, Oct. 3, 2016 /PRNewswire/ -- Bugaboo, a global mobility company whose products enable people to explore and move freely through their world, announced today the opening of the company's first U.S. pop-up store in New York City. Open today through Nov. 20, the store will showcase the brand's recently launched luggage system, the Bugaboo Boxer, as well as its signature stroller line.

Bugaboo's pop-up store simulates a traveler's journey with the Bugaboo Boxer from packing at home, to airport security, all the way to the airplane aisle. Upon walking into the SoHo location, guests are welcomed into their "home" where the shopping experience and packing with the Bugaboo Boxer are explained through a live demo. The next stop on the journey takes place in a staged airport security entrance where the ease of moving with the Bugaboo Boxer is showcased. Finally, guests will be transported to the aisle of an airplane to get a firsthand feel for the effortlessness of stowing away the lightweight Cabin Case.

Bugaboo recently shook up the travel industry with the announcement of its most recent mobility concept creation, the Bugaboo Boxer, inspired by the company's existing and iconic strollers. Both will be available for hands-on testing at the store, providing a space for guests to experience the "power of push."

"We are incredibly excited to bring the Bugaboo experience to the U.S. market in a new and engaging way," said Max Barenbrug, Bugaboo's Co-founder and Chief Design Officer, who has always loved creating new products that make life on the road easier. "Through the Bugaboo pop-up store, our goal is to create unique way for consumers to experience the Bugaboo Boxer, so they can understand how much easier traveling can and should be."

Gray oak colors and life-size product imagery shot by renowned German photographer Ramon Haindl decorate the four walls of the store's 3,250-square-foot SoHo location. The pop-up store is also designed by the Bugaboo team to reflect the brand's global aesthetic and provide a guided sales experience. Experts will be available to walk guests through the digital customization experience for the Bugaboo stroller, select their products, choose their configurations, and pay online. For Bugaboo Boxer, consumers will be able to see full details, choose from one of the three pre-sets provided and pay online as well. The customization tool (configurator) for the Bugaboo Boxer will be available later this year.

The Bugaboo pop-up store is located at 224 Mulberry Street, New York, NY. The store will be open seven days a week from 11 a.m. to 8 p.m. Monday through Saturday; and 12 p.m. to 6 p.m. on Sundays. For more information, please visit www.bugaboo.com. 

About Bugaboo
Bugaboo International is a Dutch design company that develops and produces mobility products. What started as one man's visionary design project has grown into a global brand that has helped millions of people to get out and explore the world in comfort and style. Best known for revolutionizing the stroller market with the launch of their iconic stroller in 1999, Bugaboo designs products that make life on the road easier. In 2016, they launch their new mobility concept, the Bugaboo Boxer, a luggage system that will help people rediscover the pleasure of travel. Please visit bugaboo.com for further information.

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SOURCE Bugaboo

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