DETROIT, April 5, 2011 /PRNewswire/ -- Buick donated approximately 3,000 additional pairs of shoes and socks to Samaritan's Feet, a charity supported by the NCAA, during the Division I Men's Basketball Championship tournament last week.
Buick executives and dealers, along with Samaritan's Feet, the NCAA® and the National Association of Basketball Coaches, distributed the foot apparel to kids in need during a four-day community outreach event coinciding with the NCAA Final Four® games.
Buick exceeded the original goal of 2,011 pairs of shoes and socks due to the participation of college basketball fans in the Buick Baskets for Bare Feet competition at the tournament's Bracket Town Refreshed by Coca Cola fan fest in Houston.
"This was an outstanding effort to protect kids' feet and promote an active lifestyle," said Tony DiSalle, U.S. vice president, Buick Marketing. "By working together, Buick, Samaritan's Feet, the NCAA and the coaches of college basketball made a profound difference in scores of young lives."
Buick also worked with Samaritan's Feet to distribute 150 pairs of shoes to kids in Detroit last month, which marked its first association with the non-profit organization that has donated shoes to more than 3 million kids in 40 countries. In its effort to promote foot health for children, Samaritan's Feet has a long-term goal to fit 10 million kids with 10 million pairs of shoes in 10 years.
The organization's founder, former University of North Dakota basketball player Emmanuel "Manny" Ohonme, credits the inspiration for his non-profit organization to his own experience as an impoverished 9-year-old boy in Nigeria when a "Good Samaritan" from Wisconsin gave him his first pair of shoes.
Ohonme's achievements are featured in the Buick Human Highlight Reel program, a yearlong initiative highlighting a growing collection of user-generated videos that tell inspiring true stories of former student-athletes making a difference in their communities. The collection and archive of complete stories are viewable online at www.ncaa.com/buick.
Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan and highly anticipated all-new 2012 Buick Verano compact luxury sedan. Buick is the fastest growing major brand in the U.S. and remains a best-selling brand in China, with continuing record growth. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick or at www.facebook.com/buick.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes.
SOURCE General Motors