BUILT ON 20 YEARS OF APPLIED RESEARCH, ALIGN BEHAVIORAL INTELLIGENCE LAUNCHES TO MAKE THE HUMAN VARIABLES DRIVING ORGANIZATIONAL PERFORMANCE VISIBLE AND ACTIONABLE

WEST HARTFORD, Conn., Sept. 23, 2026 /PRNewswire/ -- Align Behavioral Intelligence launched today to help leaders turn behavioral insight into stronger collaboration, better decisions, and higher-performing teams. Recent research illustrates the price that organizations pay when these human dynamics remain difficult to see and manage. Atlassian estimates that ineffective collaboration costs Fortune 500 companies 25 billion work hours annually, while McKinsey estimates that ineffective decision-making consumes approximately 530,000 days of managers' time—and $250 million in labor costs—each year at a typical Fortune 500 company. Align contends that these losses reflect a broader organizational blind spot: most businesses lack a continuous, systemic understanding of the behaviors shaping how their people lead, communicate, collaborate, and execute.

The launch coincides with a new white paper, "Applied Behavioral Intelligence: The Development and Management of an Organization's Most Overlooked Asset – Its People," and follows Align's two decades of experience working in high-stakes environments across professional and elite sports, defense, financial services and enterprise. The company is introducing Behavioral Intelligence as a management discipline, on par with financial, operational, and customer intelligence.

"Organizations have spent decades building sophisticated infrastructure to measure virtually every critical business asset, yet the people responsible for turning those assets into results remain comparatively opaque," said Duncan Fletcher, co-founder and executive director of Align. "Behavioral Intelligence closes that gap."

"AI is reshaping how work gets organized and performed," said Dr. Jay Harrison, co-founder and director of Behavioral Intelligence at Align. "But the debate cannot focus exclusively on how quickly AI systems are becoming more capable. Organizations must also consider whether the people and teams deploying them are becoming more capable of exercising judgment, coordinating under pressure and remaining accountable for the consequences. Technology does not remove the human variables that determine execution. It makes understanding and managing them even more important. Behavioral Intelligence makes those variables visible and actionable."

Designed to integrate with tools teams already use, including Microsoft Teams, Slack, HRIS and ATS platforms, Align delivers these insights within the flow of work. It combines proprietary behavioral models with AI to move behavioral data beyond one-off assessments and static profiles.

Organizational leaders seeking to strengthen performance, engagement, and decision-making through Behavioral Intelligence are encouraged to contact Emily Walsh at [email protected]. Align also welcomes conversations with enterprise technology and infrastructure companies interested in integrating a Behavioral Intelligence layer in their own offerings, creating new opportunities to deliver more actionable, human-centered insight to customers.

About Align Behavioral Intelligence

Align Behavioral Intelligence is pioneering Behavioral Intelligence as a new management discipline for understanding, developing and managing an organization's most consequential asset: its people. As AI becomes more deeply embedded in how work is organized and performed, organizations need greater Behavioral Visibility—a clear, actionable understanding of the human behaviors affecting judgment, communication, coordination, performance, and accountability.  Drawing on more than two decades of applied performance research, proprietary behavioral models, and AI, Align's workforce intelligence platform turns behavioral data into practical insight leaders can use to reduce risk, improve productivity, and drive profitability. For more information about Align's Behavioral Intelligence platform, or to discuss enterprise deployment, integrations, and strategic partnership opportunities, contact Emily Walsh at [email protected]. https://alignabi.com

SOURCE Align Behavioral Intelligence