Bull and CustomerMatrix Announce Strategic Partnership for Delivering Innovative Big Data Applications

PARIS and NEW YORK, July 15, 2014 /PRNewswire/ -- Bull and CustomerMatrix today announced a strategic partnership to integrate the world's first enterprise cognitive application from CustomerMatrix into Bull Big Data Analytics offering. It empowers Bull's customers to quickly and cost-effectively deliver ultra-relevant contextual insights and enabling them to take actions directly to frontline employees.

CustomerMatrix agile approach to Big Data Analytics is unique in the world at deploying and quantifying in weeks the exact return-on-investment (ROI) of each data-driven customer initiative. The solution is focused on extracting and measuring value from existing data and infrastructure investments, to showcasing direct ROI based in the form of increased revenue, customer loyalty, and responsiveness of the employees. The CustomerMatrix application allows Bull to provide highly differentiated services within their Big Data applications based on 4 core pillars: Innovation, Operational Excellence, Customer Intimacy, and Trust.

"Thanks to this decision support solution, we are able to identify in near-real-time the emerging issues of customers, which allows, for example, our call center agents to be proactive on their resolution," says Frederic Boulenger, Alliance Director at Bull. "It also enables them to improve the quality of client engagement, and anticipate the reason for the call with a more intimate understanding of the customer need. Fortune 500 companies which are required to make quick day-to-day decisions in an operational context will be particularly interested in this type of solution."

CustomerMatrix cognitive computing technology, powered by Open Source Big Data technologies Solr and Hadoop, uses deep machine learning (systems that learn from data in an unsupervised fashion), adapts to a growing and ever-changing dataset, and tolerates a noisy and incomplete context to recommend the best possible action. It allows the synthesis of all existing workflows and analytics for real-time distribution of lessons learned in context, thus creating a powerful collective intelligence network across the organization.

"It is an honor to have our Big Data Analytics solution be selected by Bull, a recognized leader in this domain," said Guy Mounier, CustomerMatrix CEO and a founding member of the Cognitive Computing Consortium based in Boston. "This strategic partnership validates our approach and our ability to further differentiate the Big Data offering of Bull."

The CustomerMatrix application is available for purchase to Bull customers now.

About CustomerMatrix
World's best sales-driven organizations deploy our enterprise cognitive application to help each sales and customer care employee understand the true state of their customers in real-time, their buying intent and churn risk, and be proactive in driving revenue and customer loyalty. This first-ever Big Data-driven application empowers companies with a Collective Intelligence Network that automatically learns and leverages Enterprise-wide best practices and shares them with frontline employees tailored to each unique context. Powered by our proprietary Action Alerts™ service, it tracks the pulse of customers across all internal and external sources and synthesizes key actions from millions of complex signals that impact revenue, including clues that normally only humans can recognize.

CustomerMatrix is an ROI-driven intelligent application that leverages your existing systems and analytics infrastructure investments and deploys in just weeks. Customers include some of the best customer-centric organizations in the world, including Nexans, GDF SUEZ, BNP Paribas, and Allianz. Visit http://www.CustomerMatrix.com to learn more.

About Bull
Bull is the trusted partner for enterprise data. The Group, which is firmly established in the Cloud and in Big Data, integrates and manages high-performance systems and end-to-end security solutions. Bull's offerings enable its customers to process all the data at their disposal, creating new types of demand. Bull converts data into value for organisations in a completely secure manner.

Bull currently employs around 9,200 people across more than 50 countries, with over 700 staff totally focused on R&D. In 2013, Bull recorded revenues of €1.3 billion.

For more information: www.bull.com  

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SOURCE CustomerMatrix