Bulova Offers Modern Elegance And Bold Sparkle With New Wittnauer Collection

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WOODSIDE, N.Y., Aug. 20, 2014 /PRNewswire/ -- Cutting edge design, style and accuracy unite for the launch of the latest Wittnauer collection, the newest offering from Bulova, a world leader in the manufacturing of timepieces and clocks. Inspired by the energy and elegance of metropolitan nightlife, this reimagined collection will feature bold fashions for style-conscious men and women looking for elegant timepieces at attainable price points. A fully-integrated marketing campaign including advertising, social media, public relations and in store merchandising will support the launch.

"Wittnauer has the distinction of being a well-heeled, legitimate watch brand with more than 100 years of brand equity behind it," said Gregory Thumm, Bulova Corporation President. "This exciting new collection for fall 2014 offers superior timepieces featuring a sophisticated level of design. We believe it's perfect for the young, high-earning, ethnically diverse consumer looking to make a bold statement with their accessories."

For more than 130 years, Wittnauer timepieces have played an important role in United States history.  As the preferred watch for pioneer aviators in the early twentieth century, Wittnauer was known for being a stylish and innovative company within the watchmaking industry. The brand became part of the Bulova Corporation in 2001.  Today's Wittnauer collection remains true to the original brand identify, offering technologically superior, novel designs to consumers searching for daring, high-impact timepieces.

Featuring 67 watches, the Wittnauer fall collection offers timepieces on the cutting edge of accuracy and style. Within the line, women's styles emphasize runway and cocktail-ready designs containing mother-of-pearl dial, pavé crystals, signature etched details and fluid bracelets inspired by and designed for wearing with jewelry. Men's timepieces offer masculine case designs featuring crystal accented bezels and case sides. The signature series features a strongly masculine bracelet with a center faceted link, available in crystal or diamond versions.

All Wittnauer timepieces are crafted utilizing surgical grade stainless steel with select statement pieces from the collection available in high-tech ceramic, double push button deployment clasp, scratch resistant sapphire glass, and are water resistant to 50 meters. The collection offers watches with quartz and automatic movements.

The Wittnauer fall 2014 collection is available nationwide in October, priced at SRP $195-$550. Find more information about Wittnauer at www.bulova.com.   

About Wittnauer

Reimagined for a new generation, today's Wittnauer, inspired by the energy and elegance of metropolitan nightlife, puts a modern spin on dress watch style, emphasizing intricate design, the brilliance of diamond and crystal, and the rich lustre of ceramic. Founded in New York in 1880, the Wittnauer brand has been known from the beginning for uniquely creative styling. As a division of Bulova since 2001, Wittnauer has gained renewed acclaim for its exquisite luxury designs. Now, after a brief absence, the name Wittnauer once again defines the ultimate in bold dress watch styling for fashion-conscious consumers.

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SOURCE Bulova