Buongiorno Signs a Cooperation Agreement With Israel Mobile Association (IMA)

MWC2010 - BARCELONA, February 18, 2010 /PRNewswire-FirstCall/ -- Buongiorno (Italy, MTA STAR:BNG), the world's leader in mobile entertainment, has signed a cooperation agreement with the IMA - Israel's Mobile & Communications Association; a non-profit organization representing over 100 Israeli member companies, enhancing their business development, marketing and time-to-market capabilities - in which the IMA will give Buongiorno fast access to Israeli technological innovation in the mobile sphere, while Buongiorno will introduce IMA's portfolio companies to a potential +130 telecom operators it currently serves and will enjoy early access to innovative products and applications developed by Israeli companies, and tested in IMA's Innovation Lab.

"Our cooperation with the IMA began about a year ago. During this time, we became acquainted with interesting and original technological products from Israel and began testing and assimilation processes with some of the companies. This agreement represents a direct and natural continuation to this cooperation," said Andrea Casalini, CEO of Buongiorno. "As world leaders in mobile entertainment, we are at the forefront of the Mobile Consumption. We see great potential for technological innovations coming out of Israel, and the IMA is the right partner to help us hand-pick the right technologies and accelerate deals complying with the highest global standards." Eyal Reshef, CEO and Founder of IMA, said: "This cooperation exposes our member companies to Buongiorno's huge market: 200 million unique mobile numbers served (at least once in '08) out of 2bn SIM cards reachable and of +130 telecom served. The agreement further validates Israel's technological innovativeness and global leadership in this field. We believe that this agreement will shorten Israeli products' time to market cycles. Among the products reviewed by Buongiorno's executives in the past year were: location-based information services, mobile social networks, mobile advertising, music applications and triple screen services.

Buongiorno Group http://www.buongiorno.com

IMA http://www.imaworld.org

SOURCE Buongiorno Spa