Burlington Unveils Reimagined Store Experience with Special Celebrations Across 21 Markets

From August 15–17, customers can enjoy in-store celebrations featuring giveaways and more in select cities nationwide

BURLINGTON, N.J., Aug. 12, 2025 /PRNewswire/ -- Burlington Stores, Inc., the national off-price retailer known for everyday low prices on customers' favorite brands for the entire family and home, celebrates the continued rollout of its refreshed in-store shopping experience. The updates reflect Burlington's ongoing evolution and commitment to delivering more value, inspiration, and convenience across its nationwide footprint. 

The new store layout is designed to enhance the customer experience. Shoppers will find thoughtfully organized aisles, an open layout that makes it quicker and easier to find their favorite brands, and bold signage that sparks ideas and showcases the latest must-have trends. 

"At Burlington shoppers already know that they can find the very best values on branded apparel, footwear, beauty, accessories and home fashions, but now, our newly reimagined store layout makes their shopping experience easier, more exciting and more enjoyable", said Michael O'Sullivan, CEO Burlington Stores. "Feedback from customers has been overwhelmingly positive – they love finding great deals and they love shopping our newly redesigned stores."

This nationwide refresh is a part of Burlington's long-term vision to stay aligned with modern shopping habits. Half of Burlington stores have already been converted, and all future new stores openings will feature the updated branding and a smaller, more efficient layout—offering the same great value and product assortment in a more streamlined, easy-to-shop space. Most remaining locations are expected to transition to the new format by the end of 2026. 

To celebrate, Burlington will host special events in 21 major markets from August 15–17, complete with sweepstakes, giveaways, and more. Customers will have the opportunity to register in-store for a chance to win a $10,000 grand prize or a $250 gift card. Additionally, the first 100 customers each day at participating locations will receive a $5 bonus card.*

Customers located in the below markets are invited to visit their local Burlington store to take part in the special celebration events. Find your closest participating Burlington store at www.burlington.com/celebration.

• Atlanta, GA
• Baltimore, MD
• Boston, MA
• Buffalo, NY
• Chicago, IL
• Cincinnati, OH
• Cleveland, OH
• Columbus, OH
• Dallas-Ft. Worth, TX
• Detroit, MI
• El Paso, TX
• Harlingen, TX
• Houston, TX
• Las Vegas, NV
• Los Angeles, CA
• Minneapolis-St. Paul, MN
• New York, NY
• Phoenix, AZ
• San Diego, CA
• Tampa-St. Petersburg, FL
• Washington, DC

About Burlington Stores, Inc.
Burlington Stores, Inc., headquartered in New Jersey, is a nationally recognized off-price retailer with Fiscal 2024 net sales of $10.6 billion. The Company is a Fortune 500 company and its common stock is traded on the New York Stock Exchange under the ticker symbol "BURL." The Company operated 1,115 stores as of the end of the first quarter of Fiscal 2025 in 46 states, Washington D.C. and Puerto Rico, principally under the name Burlington Stores. The Company's stores offer an extensive selection of in-season, high-quality branded merchandise at up to 60% off other retailers' prices, including fashion-focused women's apparel, menswear, youth apparel, baby, beauty, footwear, accessories, home, toys, gifts and coats.

For more information about the Company, visit www.burlington.com. 

Media Contact:
Lindsay Erickson
Carmichael Lynch Relate
[email protected] 

SOURCE Burlington Stores, Inc.