MIAMI, Nov. 4, 2016 /PRNewswire-USNewswire/ -- Burson Latino, Burson-Marsteller's team dedicated to helping clients connect and engage with the dynamic and fast-growing U.S. Hispanic population, has partnered with TINT, a social media marketing platform that connects brands and fans, to create www.latinovoicesandvotes.com, a bilingual social hub for Latino-focused news, content and online conversations in the last 100 hours of the 2016 U.S. presidential election.
"With Hispanics over-indexing on digital channels and devices, we wanted to build a platform that will contain all relevant news and online election chatter by and about Latinos," said Jorge Ortega, Executive Vice President of Burson-Marsteller Miami and Burson Latino lead. "TINT is the perfect partner to help us create this social media hub that will be a resource for media, clients, marketers, influencers and others who are following the election and give them access to our team's analysis and point of view in real time—in Spanish and English."
Burson-Marsteller used its proprietary digital data analytics tools to identify Hispanic news sites; digital influencers; and Hispanic business, political, and community organizations most active vocally on the election and Latino issues, and will curate content generated by them. In addition, Burson Latino will produce real-time video commentary and analysis throughout the 100 hours of coverage.
According to the Pew Hispanic Center, 27 million Latinos are eligible to cast ballots this year. "We anticipate intense and insightful social commentary and engagement on the candidates and issues, and our social hub will display these during the next 100 hours," Ortega added. "The Burson Latino team will be monitoring these exchanges and creating a platform for engagement between visitors to the social hub and the content that we are aggregating on the hub."
The site, www.latinovoicesandvotes.com, will provide approximately 100 hours of real time social content, news and live video coverage.
Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 73 offices and 87 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leader in communications services. For more information, please visit www.burson-marsteller.com.
About Burson Latino
Burson Latino leverages Burson-Marsteller's experts, their experience and strategic communications approach and innovative tools to help clients connect and engage with the dynamic and fast-growing U.S. Hispanic population, building carefully tailored, insight-driven programming that goes beyond a simple translation of messaging. Burson's evidence-based approach to communications provides the team, which includes a network of Community Communications Partners (CCP) on the ground in top U.S. Hispanic markets, with a deep understanding of Hispanic audiences, their stakeholders, the media and critical digital influencers. Burson Latino is equipped to create and carry out effective and authentic Hispanic communications programs that drive business results for clients. For more information, please visit http://www.burson-marsteller.com/what-we-do/capabilities/burson-latino/.
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