Burson-Marsteller Names Stephen Day CEO Of UK Operations
LONDON, July 13, 2017 /PRNewswire/ -- Burson-Marsteller, a leading global strategic communications and public relations firm, today announced Stephen Day has been named CEO of its UK operations, effective immediately.
Day joined Burson-Marsteller in April 2014 as Managing Director, UK Practice Chair, Public Affairs and Political Communications, and took on the additional role of Chief Operating Officer of the UK market in January 2016. Under Day's leadership, the firm's public affairs team and revenues have seen significant growth and the practice is now market leading in the UK. Day has been listed in PRWeek's prestigious UK Power Book of industry leaders for the last two years and this year was named by PRWeek as one of the UK's Top Ten political communicators.
Before joining Burson-Marsteller, Day spent four years running independent London-based agency Portcullis Public Affairs as Managing Director. In a career spanning 16 years, he has also worked for FleishmanHillard and Weber Shandwick. He started his career in 2000 working for the Conservative Party's Front Bench Trade and Industry Team.
"I am very excited to have Stephen assume responsibility for our UK operations," said Ramiro Prudencio, CEO, Burson Marsteller EMEA. "As head of our Public Affairs practice, and later COO, he has led our teams to pursue innovative, creative and data-driven solutions to client challenges. This experience will be essential to continuing the transformation of our UK business as we seek to lead in integrated communications spanning all practice and industry areas. Stephen's background in public affairs and policy will continue to be of particular value to clients as they face a period of change in both the UK and Europe. I look forward to working closely with him and having him join our regional leadership team," Prudencio added.
"Stephen is an inspiring leader who is highly regarded by clients and colleagues alike for his strategic thinking, foresight and rigorous attention to excellence," said Kevin Bell, Worldwide President, Burson-Marsteller. "I am confident our UK business, and our clients' businesses, will grow and thrive under his leadership.
"Amanda Pierce recently left the role of CEO to embrace her next big challenge," Bell continued. "She has been a collaborative, innovative and results driven leader, achieving a great deal in the last nine years. I have always had admiration for her ability to get stuff done, and I would like to thank her for the considerable contribution she has made and wish her all the best for the future."
"It is a privilege to have the opportunity to build upon Burson-Marsteller's extraordinary global heritage by leading our team in the UK, one of the firm's most important markets," said Day. "From day one, working closely with Ramiro and the team, I will seek to look anew at our approach to communications to innovate and grow both in terms of people and capability so that we always live up to the needs and expectations of our clients and people alike. Burson-Marsteller in London will reflect the city in which we are based by being truly global facing, dynamic, entrepreneurial, diverse and, above all, successful."
About Burson-Marsteller
Burson-Marsteller, established in 1953, is a leading global public relations and communications firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, reputation and crisis management, advertising and digital strategies. The firm's seamless worldwide network consists of 77 offices and 85 affiliate offices, together operating in 110 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Group, a subsidiary of WPP (NASDAQ: WPPGY), the world's leading communications services network. For more information, please visit bm.com.
SOURCE Burson-Marsteller
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