BURLINGTON, Mass., May 14, 2014 /PRNewswire/ -- Burst Media, (www.BurstMedia.com), a premium provider of integrated advertising programs for leading US brands, today announced that it has been recertified by the Interactive Advertising Bureau (IAB) Quality Assurance Guidelines program (QAG 2.0) for the fourth consecutive year. The IAB QAG 2.0 program is the only industry-endorsed certification program that exists for leading interactive publishers and advertising technology companies. This certification reinforces Burst Media's role as an industry leader in brand safety, and gives its customers another level of assurance that their advertising will be displayed in a high-quality, transparent and trustworthy environment.
"I am very proud that Burst was one of the first companies to receive IAB certification back in 2011 and today one of only a handful to have maintained certification four years in a row," said Sandy Demitroff, President of Burst Media. "This certification truly is a reflection of our ongoing commitment to give advertisers a quality advertising environment with full transparency. We trust that our certification gives marketers an extra level of comfort that by carrying the IAB seal, Burst delivers a brand-safe advertising environment and delivers on what we promise."
To earn certification Burst Media's internal traffic monitoring processes and procedures were thoroughly audited to ensure compliance with the stringent criteria set forth in the QAG 2.0 program. The QAG 2.0 program is part of a far-reaching industry initiative lead by the IAB to increase buyer control over the placement and context of advertising, build brand safety and clarify the advertising ecosystem by standardizing the information provided to advertisers.
The guidelines cover four primary areas: acquiring inventory; contextual taxonomy and targeting; inventory vetting; and data disclosure.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit iab.net.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.BurstMedia.com) connects brands with highly targeted and influential audiences brought together through specialized content found on 2,000+ websites and influencer blogs. Its premium integrated advertising solutions allow brands to leverage high impact creative formats, social media and technology to amplify their influence and engagement with consumers, achieve their unique campaign performance goals and maximize their return on media spend across connected devices. Burst Media is headquartered in Burlington, Massachusetts and has offices throughout the United States. Visit www.BurstMedia.com or call 781.852.5200 for more information.
SOURCE Burst Media