Burst Media Unveils its Ninth Holiday-Themed "Spending Season" Online Insights Research Report

2013 Findings Provide Insights into the Preferences and Intentions of Holiday Shoppers in a Year Highly Anticipated to Set Record Sales

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Burst Media

Nov 05, 2013, 08:00 ET

BOSTON, Nov. 5, 2013 /PRNewswire/ --

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Burst Media Report Finds Holiday Spending On the Rise; Shoppers Flock to Mobile Devices and Apps to Buy. (PRNewsFoto/Burst Media) (PRNewsFoto/BURST MEDIA)
Burst Media Report Finds Holiday Spending On the Rise; Shoppers Flock to Mobile Devices and Apps to Buy. (PRNewsFoto/Burst Media) (PRNewsFoto/BURST MEDIA)

WHAT

In early October 2013, Burst Media surveyed 993 US online adults aged 18 or older about how and when they plan to shop for the holidays. In a year where Hanukkah starts before Thanksgiving and Cyber Monday falls in December for the first time since 2008, the respondents to the survey are ready to hit the malls and shop online—and they will use their mobile devices to shop in a variety of ways.

 

(Photo: http://photos.prnewswire.com/prnh/20131105/SF10431-INFO)

 

Key Findings

  • Time is on marketers' sides. Among all respondents, a plurality (40.0%) plans to start holiday shopping after Thanksgiving—only 14.3% say they had already started at the time of the survey, and 11.8% planned to start after Halloween.
  • Mobile devices are increasingly used for shopping. Overall, 45.7% of respondents use smartphones and 41.3% use tablets to go online and shop for holiday products and gifts—far outpacing year-over-year usage as found in our Online Insights 2012 holiday season study.
  • Mobile shopping apps will play a big role this season. Among respondents who use a smartphone or tablet to shop, more than one-half (54.6%) of women and 2-in-5 (41.9%) men use mobile shopping apps at least somewhat frequently.
  • Mobile devices aid with shopping in retail locations. Overall, 2-in-5 (40.3%) respondents use a mobile device inside physical retail locations to aid in a variety shopping activities.
  • Parents of minors use mobile devices in brick-and-mortar stores to comparison shop. Nearly 2-in-3 moms (64.5%) who use mobile devices at a retail location research and compare store prices on their gadgets—as do 63.2% of dads.
  • Shoppers go digital to avoid shopping stress and for convenience. Overall, one-quarter (25.1%) of shoppers say their favorite aspect about shopping online (or with apps) is that it's a relaxed shopping experience—though there are differences between men and women.

 

WHO

Mark Kaefer, Marketing Director at Burst Media, is available for interviews about the survey and what it means for the 2013 holiday shopping season.

 

WHERE

Boston, Massachusetts



WHEN

November 5, 2013

 

About Burst Media
Founded in October 1995, Burst is a full service provider of digital advertising solutions for Independent Web publishers and brand advertisers.

We've grown up in the digital space and clearly see how it fosters vibrant and diverse communities that are redefining the way brands must communicate, interact and engage with consumers. For Burst nowhere is the power of communities more current than in the Independent Web – and the Independent Web is what Burst believes in. Where we succeed is bringing the Independent Web to brands that want to reach loyal, highly segmented audiences – no one does it better and at greater scale than Burst. Burst is the Independent Web – and through our direct publisher relationships and our cutting-edge creative solutions we bring success to publishers, advertisers and audiences alike.

Burst today is a wholly owned subsidiary of blinkx PLC (LSE AIM: BLNX) In addition to our digital media offerings, we also market AdConductor, an ad management solution, to ad-supported businesses such as ad networks, technology providers, portals and individual websites.

About Online Insights
Trends in Internet use and consumers' online purchasing behaviors are constantly evolving, so it can be very difficult to stay up to speed. That's why Burst Media publishes Online Insights—a research series that highlights emerging trends in online media and ecommerce. Findings reported in Online Insights are based on an online survey fielded across a collection of the company's sites.

Media Contact:
Mary Magnani
Sparkpr for Burst Media
[email protected]

SOURCE Burst Media

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