BURST Oral Care Launches New Black Expanding Floss Infused with Juniper Berry

LOS ANGELES, June 16, 2020 /PRNewswire/ -- BURST Oral Care has released the latest in its line up of high quality and affordable oral care products, Expanding Black Juniper Berry Floss. The new product joins an existing line of floss, which already includes the Expanding Black Mint Eucalyptus Floss.

As with Eucalyptus Mint, the new Juniper Berry contains proprietary technology that expands on contact with saliva, giving users more surface area for a deeper clean. The floss is coated with charcoal nano-particles that are adsorptive and antimicrobial. Its black color and expanding technology allows users to effortlessly see any plaque and bits of food lifted away as it happens.

The new aroma has a juicy quality of berries with citrus notes and a soft botanical background. The flavor smells fresh and tastes of crisp berry, making interdental cleaning much more pleasant.

"Juniper is a strong and aromatic herb from the evergreen tree of the same name. On top of smelling and tasting great, Juniper is known to be antibacterial and antifungal," explains Charlotte Stirk, Registered Hygienist at BURST Oral Care. "Flossing is an important oral hygiene practice. The expanding technology will give people the best clean and the juniper berry flavor turns a mundane task into a pleasant one."

The BURST Expanding Black Floss was developed in conjunction with BURST's Ambassador network of 25,000 dental professionals, with samples then developed for 1,000 specialists to test and improve on for over a year. As a result, it addresses the gap in the floss market that previously consisted of only two kinds of floss - thin, which was easier for patients to get in between their teeth but didn't grab enough plaque, and thick, which was more difficult for patients to fit in between their teeth.

"The expanding technology of BURST floss gives you the best of both worlds, and BURST's oral care subscription model gives you the option of receiving the 32-yard bobbin as a refill in the mail every three months," explains Charlotte Stirk. "The floss also comes with a sustainable floss case, which is reusable and refillable, which is great for the environment as it reduces landfill."

Co-founded in 2017 by Hamish Khayat and Brittany Stewart, the duo launched the brand to get affordable sonic toothbrushes into people's hands, and have expanded to offer products that were formulated by BURST's Ambassador Community of dental professionals. BURST's Expanding Black Juniper Berry Floss is the latest release in its line up of high quality and affordable oral care products designed to empower people to take oral care into their own hands. BURST has revolutionized the oral care industry by making sonic oral care affordable and available through a direct ship subscription model.

Visit: https://www.burstoralcare.com/product/floss-presale

Notes to Editors

About BURST Oral Care

BURST launched in 2017 and quickly became one of the fastest growing eCommerce companies in the US. A trailblazing subscription oral care company, BURST developed its premier sonic toothbrush in collaboration with a community of dental professionals. Determined to shake up a sector that has felt tired and dominated by large corporations for too long, its goal has always been to bring the finest oral care to everyone at a price that's fair, and to have fun while doing it.

SOURCE BURST Oral Care

Related Links

https://www.burstoralcare.com/