Burton-Taylor Report Shows 2013 Media Intelligence and Public Relations Information & Software Spend Topped USD2.2 Billion for the First Time
Burton-Taylor data indicates Social Media demand up over 20%; HootSuite & Radian6 remain largest Social Media Monitoring providers; traditional Press Release Distribution contracting; Media Monitoring, Media Analysis and Contact Management growing
OSPREY, Fla., April 16, 2014 /PRNewswire/ -- Burton-Taylor International Consulting LLC, a recognized leader in information industry market research, strategy and business consulting, is pleased to announce the publication of their new report showing the 2013 global spend for media intelligence and public relations information (including regulatory disclosure) & software was up 3.10% over 2012, reaching USD2.20 billion. At 12.65%, the UBM-PR Newswire unit remained the overall market share leader, while Meltwater passed Cision to become the second largest player in what has become an active industry for acquisition, divestiture and recapitalization.
The 71-page report sizes the overall market and key segments globally and regionally, delivers market share and profile data for leading players, calculates segment growth rates and details market share evolution.
The study shows that Meltwater, NASDAQ OMX and Kantar Media delivered the industry's highest five-year growth rates. The report also shows that demand is gaining momentum, as overall spend in the industry has grown at a compound annual rate of nearly 6% the past three years.
"Organisations will continue to turn to PR agencies for help with fast-changing areas, notably social media," says Douglas B. Taylor, Managing Partner of Burton-Taylor. "However, this is being balanced by a move toward "insourcing", driving increased demand from corporations for vendor tools to help with time-consuming monitoring and analysis tasks."
"The market is going through significant change," says report contributor Chris Porter, Director at Porter Walford Consulting. "With Vocus accepting an offer from private equity firm GTCR in April 2014, Meltwater launching a counter-bid to acquire Cision, and many other top-tier vendors facing potential new ownership or changes to capitalization, the industry is one of the most active globally."
"After the strong demand for last year's Burton-Taylor report, we are particularly pleased to offer this important 2014 version which includes the addition of 'Company Market Sheets' for Kantar Media and Precise Media and new data on fast-growing social media monitoring vendors such as Brandwatch, as well as significantly expanded detail from the growing Asia-Pacific region," adds Taylor.
The Burton-Taylor Media Intelligence and Public Relations Information & Software Global Share & Segment Sizing 2014 - Key Competitors, Global Market Share 2013, Global Segment Sizing 2013, Global Market Trending 2009-13, Global Segment Trending 2009-13 report may be purchased by visiting http://www.burton-taylor.com/consulting/research-full.html or by contacting [email protected], +1 646 201-4152.
A free download of Burton-Taylor's 2014 Global Media Intelligence and Public Relations Information & Software Competitor & Segment Market maps, which include extracts from the research and a report Information Kit, may be requested by visiting: http://www.burton-taylor.com/research.html and inputting research sample code MIPRMARKET2014PRN.
About Burton-Taylor International Consulting LLC
Burton-Taylor International Consulting LLC is a recognized leader in information industry market research, strategy and business consulting. B-T Credit, Risk, Compliance, Media Intelligence, PR and Market Data share figures are seen as standards globally. Burton-Taylor clients command an estimated 80% share of global revenue in the Market Data space and include the world's largest information companies and exchange groups, key government organizations and regulatory bodies on multiple continents, the largest advisory firms serving the industry, and more than 30 of the most active private equity and investment companies around the world…all of which using Burton-Taylor data as their industry benchmark. For more information please see; http://www.burton-taylor.com/