Buscape Company becomes the largest global price comparison player

The Brazilian business model crosses borders, and Romero Rodrigues takes over as the Global CEO for a new company

Jan 20, 2014, 13:30 ET from Buscape Company

SAO PAULO, Jan. 20, 2014 /PRNewswire/ -- After a maturation process in the price comparison business in Brazil and Latin America, Buscape Company reaches a new stage and becomes the leading global player in the industry, ratifying the success of the Brazilian business model, which was established 16 years ago. With the change, Romero Rodrigues takes over as the Global CEO for Price Comparison, and Rodrigo Borer replaces him at Buscape as the CEO for Latin America.

From the change made in the structure of the business, Buscape Company becomes a global holding company comprising the price comparators which used to be part of the Naspers Group: Buscape (Latin America), Bondfaro (Brazil), Ceneo (Poland), Heureka (Czech Republic and Slovakia), Vcene (Ukraine), Ucuzu (Turkey), Arukereso (Hungary), Compari (Romania), Pazaruvaj (Bulgaria), ShoppyDoo, Trovaprezzi, Misshobby and Drezzi (Italy), ShoppyDoo (Spain), and PriceCheck (South Africa and Nigeria). 

"We are very proud to celebrate Buscape Company's international expansion. We know that responsibilities have increased, and our challenge, going forward, is to empower the consumer even further on the global sphere. To do so, we have a committed team, fully dedicated to improving consumer relations in countries that have been experiencing high growth rates," noted Romero Rodrigues.

"We view the company's internationalization process enthusiastically, as it enables the exchange of the best practices among various global markets and countries. For 2014, we will continue focusing our efforts on consolidating the price comparison segment with the aim of seizing promising market opportunities such as, for example, mobile commerce," remarked Rodrigo Borer.


Janaina Cavalheiri (janaina.cavalheiri.ext@buscapecompany.com)
Phone: 55 11 3848-8730 x. 9121

Carolina Botelho (carolina.botelho@fsb.com.br)
Phone: 55 11 3165-9776

SOURCE Buscape Company