Bush Brothers & Company Invites Hispanic Moms to Experience Bush's(R) Beans Out of the Pot Taste First Hand

KNOXVILLE, Tenn., April 29 /PRNewswire/ -- Bush Brothers & Company knows that Hispanic moms are looking for ways to spend less time in the kitchen and more time with their family.  But they also know that moms don't want to sacrifice the love and tradition that goes into every meal, in order to put dinner on the table faster.

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That's why Bush Brothers & Company is giving moms the opportunity to experience Bush's® Beans quality, taste and tradition via a multi-city mobile tour filled with recipe sampling, family games, photo opportunities, cooking demonstrations and much more!  With Bush's Beans, moms can serve canned beans and trust they'll still have the same homemade taste and quality.  Bush's Beans are soaked and seasoned and then slow-cooked to perfection, to make sure they are as fresh and great-tasting as if they just came out of the pot.

"Families can count on Bush's because beans have been our specialty for generations," said Michael Weirick, Bush's Beans Hispanic Marketing Manager.  "We've been cooking great-tasting, quality beans for many years.  And with more than 40 different great-tasting bean products, including Bush's Pinto, Black and Refried Beans, families can try a different bean dish every night."

About Grassroots Mobile Tour

Bush Brothers & Company will kick off regional grassroots efforts in May 2010 to bring Bush's Beans to Hispanic moms and their families where they live, work, and play. The U.S. tour will travel around two regions: West Coast and Southwest/East markets.

The Bush's mobile tours will spend several weeks in more than 10 cities sampling delicious, traditional bean recipes and engaging Hispanic families in fun events with chances to win children's soccer gear, cooking tools, Bush's Beans coupons and other special giveaways and activities for families.  

Also, in celebration of the upcoming soccer World Cup and with the soccer enthusiasm that this sports event generates among U.S. Hispanics, Bush's Beans has partnered with Major League Soccer teams Chivas USA in Los Angeles and Chicago Fire in Chicago.  Special player appearances will be scheduled for Los Angeles and Chicago during the 2010 mobile tour, where Chivas and Chicago Fire players will greet event participants and share their favorite family mealtime stories with fans.

West Coast Region Stops

Launching May 2, 2010 in Los Angeles, families will receive an opportunity to experience the Bush's Beans Nuestra Cocina mobile tour and meet bean experts and tour managers, Sandy and Julie.  Hispanic communities in Las Vegas, Los Angeles, San Diego and Santa Barbara can also experience the Bush's tour at some of the West Coast's most anticipated community events, including Cinco de Mayo and Fiestas Patrias celebrations at Whittier Narrows in Los Angeles.

Additionally, Bush's Beans has partnered with Chivas USA, sponsoring several events including Chivas USA's Futbolito, a program dedicated to promote soccer and fitness among Hispanic children.  Chivas USA players in Los Angeles will interact with children and families and share their favorite memories of growing up with traditional meals, including beans.  

Southwest/East Coast Region Stops

The Southwest Nuestra Casa mobile tour will be making stops in Atlanta, Chicago, Dallas, Fort Worth, Houston, Raleigh and San Antonio.  Tour managers George and Vanessa, will bring Bush's Beans traditions to life at neighborhood parks and local events from May through October 2010.  Chicago Fire's soccer players will also participate in Chicagoland tour stops, giving the community an opportunity to meet and greet their favorite players.

Also, as part of the MLS Futbolito sponsorship in the Chicagoland area, families that attend the tournaments will have the opportunity to receive Bush's Beans items. In addition, Bush's Beans is the proud Title Sponsor of the Chicago Fire Team Cookbook: "Fire in the Kitchen." The book will showcase recipes from the team's favorite meals, some of which include delicious Bush's Beans as part of the ingredients.

Online Efforts

For an updated tour schedule, to track your family photos from the mobile tour, search traditional bean recipes and receive more information about Bush's Beans, visit www.frijolesbush.com.  You can also follow the Bush's Beans mobile tour at Facebook/frijolesbush.com.  

About Bush Brothers & Company

Founded in 1908, Bush Brothers & Company is based in Knoxville, Tenn.  Best known for their Baked Beans, Bush's also offers more than 40 varieties of canned beans including Pinto, Black and Refried Beans, as well as other canned vegetables.  Bush Brothers & Company is still family owned and operated, working for the same ideals that were set forth by A.J. Bush more than 100 years ago – ensuring the highest quality and best taste can be found in all their products.  Bush's sells one-third of all canned beans in the U.S., making it the top bean brand in the country.

SOURCE Bush Brothers & Company