Bush's® Beans Partners with a Witch to Cast Good-Weather Spell for Halloween

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Oct 01, 2026, 08:00 ET

Limited-Edition "Enchanted" Cans of Bush's Chili Magic^® Bring a Little WitchTok-Inspired Magic to Halloween's Most Unpredictable Ingredient: the Forecast.

Bush's partnered with a witch to cast a good-weather spell on a limited run of Bush's Chili Magic cans.
Inspired by WitchTok, the enchanted cans playfully manifest a Halloween forecast that's not too cold, not too rainy, but just right for trick-or-treating — and, of course, chili.
Bush's Chili Magic helps make Halloween dinner quick, warm and hearty, with chili ready in just 30 minutes and three easy steps.
Limited-edition packs will be available for $10.31 through Bush's online shop beginning Oct. 1, while supplies last.

KNOXVILLE, Tenn., Oct. 1, 2026 /PRNewswire/ -- Bush's^® is putting the "magic" in Bush's Chili Magic^® this Halloween. Inspired by WitchTok and manifestation culture, Bush's partnered with a witch to cast a playful good-weather spell on a limited run of Chili Magic cans to manifest a Halloween forecast that's not too cold, not too rainy, but just right for trick-or-treating. The limited-edition "enchanted" cans will be available beginning Oct. 1 for $10.31 through Bush's online shop, while supplies last.

A Certificate of Enchantment documents the magic behind Bush’s limited-edition Chili Magic cans, where a real-life witch personally cast the good-weather spell with intention and care.

Those who miss the chance to snag the “enchanted” Chili Magic cans will still be able to join the Halloween magic at home with a DIY good-weather spell created for Bush’s.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/bushs-beans/9411151-en-bushs-beans-unveils-limited-edition-enchanted-cans-of-bushs-chili-magic

A Little Magic for Halloween Night
For busy families, a successful Halloween night already requires a little bit of magic. Between costumes, candy and getting out the door for trick-or-treating, the last thing families need to worry about is dinner, or the forecast.

Bush's Chili Magic chili starters help take the hassle out of dinner time by packing the flavor of all-day simmered chili into one convenient can that's ready in under 30 minutes. That way, families can spend less time cooking and more quality time around the dinner table. The weather, however, is a little harder to plan for.

That's why this Halloween Bush's called in some magical backup. Each limited-edition "enchanted" can comes with a Certificate of Enchantment from an esteemed witch. It's all in good fun: While Bush's can't control the weather, it can make the dinner forecast a whole lot easier.

"As a mom, I know firsthand how much parents put into making Halloween feel magical for their kids, even when the night itself can feel a little chaotic between costumes, candy and dinner," said Dena vonWerssowetz, Vice President of Marketing at Bush's. "While Chili Magic has always been about making dinner easier, this year we wanted to have some fun and extend that magic beyond the dinner table by enchanting our cans and putting a little good energy towards the forecast!"

From WitchTok to Chili Pot
Inspired by the thriving #WitchTok and #manifestation communities, which have collectively generated billions of views on TikTok, the limited-edition cans bring a distinctly Bush's twist to the trends that have made manifesting a mainstay of internet culture.

Limited-Edition Enchanted Cans & DIY Spell
Beginning Oct. 1, limited-edition Bush's Chili Magic 3-packs will be available for $10.31 through Bush's online shop at https://shop.bushbeans.com/products/bushs-chili-magic-enchanted-3-pack while supplies last. Each enchanted can features a special identifier marking its Halloween spellcasting treatment.

Those who miss the chance to snag an enchanted can will still be able to join the Halloween magic with a DIY good-weather spell, extending the experience beyond the limited-edition run.

About Bush's^® Beans
Bush's^® is That Beautiful Bean Co.^®—a quality-obsessed, family-owned business since 1908. We believe in the goodness of the humble bean, a food that's equally good for humans and the earth. When you enjoy our beans, you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 110 years ago in Chestnut Hill, Tenn., Bush's has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans to Chili Beans to Sidekicks, you're cooking up the best with Bush's. For more information, visit www.bushbeans.com.

MEDIA CONTACT:
Darcy Heinrichs
[email protected]

SOURCE Bush's Beans®