BUSH'S® Tells Hummus, It's Time to Evolve
New BUSH'S® Hummus Made Easy Disrupts The Market, Putting Hummus Recipe Creation Into The Hands Of The At-Home Cooks
KNOXVILLE, Tenn., May 10, 2016 /PRNewswire/ -- It's not hard, it's homemade hummus. That's what Bush Brothers & Company is telling consumers today, as it launches BUSH'S® Hummus Made Easy — a first-in-market product that allows consumers to prepare delicious hummus at home in three easy steps. Hummus lovers can now create their own, unique flavors without the hassle of following a recipe or collecting all the needed ingredients.
"Research shows that an increasing number of consumers are turning to hummus as they seek out more healthy and delicious snack options," said Michael Morris, Senior Brand Manager, Bush Brothers & Company. "They believe that making hummus at home is fresher and healthier, but finding the time and ingredients can be difficult. With BUSH'S® Hummus Made Easy, making customized, homemade hummus is as easy as 1-2-3."
Now available in the bean aisle of leading grocery stores nationwide, BUSH'S® Hummus Made Easy comes in three flavors: Classic, Southwest Black Bean and Roasted Red Pepper. A blend of simple ingredients like tahini, olive oil, lemon, garlic and other bold spices, BUSH'S® Hummus Made Easy requires little prep time and minimal cleanup. Just pour a can of drained and rinsed BUSH'S® Garbanzo or Black Beans with a pouch of BUSH'S® Hummus Made Easy into a high-speed blender or food processor and blend.
"For many at-home cooks, great tasting, homemade food usually means lengthy prep time and searching for all the necessary ingredients, which might not always be readily available," said Chef and BUSH'S® Culinary Expert, Jeffery Saad. "More than 40 percent of consumers who don't currently make hummus at home say they would try if they had an easy, tasty way to do so1." BUSH® Hummus Made Easy is their answer.
Now consumers can experience the flavor and versatility of BUSH'S® Hummus Made Easy for themselves, including the addition of simple mix-ins such as pesto, jalapenos and blue cheese to amp up their entrees, appetizers and sides. For mouth-watering hummus recipes and flavor inspirations, check out www.hummusmadeeasy.com. Then share your take on this snacking classic using #HummusMadeEasy.
ABOUT BUSH BEANS
BUSH'S® is all about family, friends that feel like family, and a certain Secret Family Recipe. When you enjoy our beans (doesn't matter if they're Baked Beans, black beans, pinto beans, great northern beans...you get the picture), you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 100 years ago in Chestnut Hill, Tenn., BUSH'S® has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans to satisfying bean recipes, you're cooking up the best with BUSH'S BEST®. For more information, visit www.bushbeans.com.
Sources:
1. DJ QuickQuery Quantitative Research June 2015
Leslie Humbel
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Brittanie Weaver
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SOURCE Bush Brothers & Company
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