Business Marketing Association Announces B2B Rising New York Line Up

NEW YORK, Aug. 12, 2013 /PRNewswire/ -- The Business Marketing Association (BMA) today announced that its international conference tour, B2B Rising, will be coming to New York on September 18, 2013, beginning at 12:30pm ET. Taking place at the New York Academy of Sciences, the event will focus on the growing role business-to-business (B2B) companies and marketers have assumed in driving innovation and growth.

The B2B Rising tour is designed to help B2B marketers share and learn from each other about effective and emerging strategies, models, channels, tactics and creative ideas. Each B2B Rising stop brings impactful agendas, compelling speakers and valuable networking opportunities to BMA members and the business marketing community overall, across the globe. 

"The New York leg of the B2B Rising tour will delve into the impact of B2B innovation, and how B2B professionals are embracing technology, creativity and convergence to drive business impact," said Tom Stein, CEO (Americas) at global B2B agency Stein IAS. "Touching on the most relevant issues currently facing the marketing industry, the agenda is jam-packed with thought-provoking speakers, presentations and panels and an impressive lineup of speakers. We look forward to the event and encourage all B2B marketers to attend."

Currently the B2B sector comprises over 50% of the U.S. GDP and is playing an ever increasing role in driving innovation and growth. B2B Rising covers diverse topic areas including technology, Big Data, CEO-CMO relationships, marketing convergence and the expanding boundaries of B2B creativity.

B2B Rising will feature a renowned list of speakers hailing from leading international corporations, marketing agencies, and media outlets including Conor Brady, Chief Creative Officer, Huge; Mary Ann Fitzmaurice Reilly, Senior Vice President, American Express OPEN; Mark Kiernan, Senior Vice President, Marketing, Digitas; Dave Laverty, VP Worldwide Marketing, Information Management, IBM; Melissa Lee, Host of Fast Money, Money in Motion: Currency Trading, CNBC; Stephen J. Liguori, Executive Director, Global Innovation & New Models, GE; Barri Rafferty, CEO, North America, Ketchum; Laura Ramos, Vice President and Principal Analyst, Forrester; Kim Snow, Creative Director Agency Team, Google; and Emily Steel, Media & Marketing Editor, Financial Times.

For more information about the 2013 BMA B2B Rising conference, please visit marketing.org/b2brising.

About Business Marketing Association

Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in business worldwide.  BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics.  BMA's members represent state-of-the-art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community.  For more information about BMA, call 630-544-5054 or visit www.marketing.org.

SOURCE Business Marketing Association