CHICAGO, June 18, 2013 /PRNewswire/ -- The Business Marketing Association (BMA) recently celebrated and announced the winners of the internationally-renowned 2013 B2 Awards. Now in its 37th year (the B2 Awards were previously known as the Pro-Comm Awards), the B2 Awards honor the creative excellence and the best in strategy and style in business-to-business (B2B) marketing. The awards were presented as part of the BMA's 2013 Annual Conference in Chicago, IL.
One of the most prestigious awards programs for B2B marketers; the B2 Awards were created to recognize outstanding marketing programs in the business-to-business sector. The organizations named for excellence in each category exhibit a keen ability to develop impactful campaigns with driven results, while integrating creativity and strategic thinking. The 2013 B2 Awards garnered nearly 1,000 award submissions in 30 different categories from agencies all over the world.
"Every year, the B2 Awards receive submissions from some of the most talented in the industry, and this year is no exception," said Katherine Button Bell, Chair, BMA National. "The B2 awards showcase some of the most creative campaigns in the industry, and it is an honor to be able to share this work with our members and the larger B2B marketing community. With BMA's continued focus on professional development and growth of our members, we are committed to creating forums and events, such as the B2's to raise the bar for inspired thinking and innovative ideas."
Winners in some of the top B2 Awards group categories included the following:
- Advertising: Stein IAS for their "Make Certain" campaign;
- Marketing Strategy: Stratasys for their "Engineering a Difference" program;
- Integrated Marketing Communications: Nelson Schmidt for their entry, "GEM Brand Campaign Accelerates Polaris Entry in Commercial Market;"
- Branding and Identity: Gyro for their "It's What's Inside That Counts" campaign; and
- Public Relations and Social Media: Stein IAS for its campaign "The Institute of Contemporary Print."
In addition, the prestigious B2 Award for Leading Corporate Marketer Award was presented to Stratasys. Stein IAS received the celebrated B2 Agency of the Year award.
Each year nearly 1,000 B2 entries in multiple categories are received, reviewed and judged by a network of senior corporate marketers and leading B2B agency executives. For a full listing of award winners, please visit: www.marketing.org/b2awards.
About Business Marketing Association
Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in business worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marcom, and analytics. BMA's members represent state-of-the-art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For more information about BMA, call 630-544-5054 or visit www.marketing.org.
SOURCE Business Marketing Association