NAPERVILLE, Ill., May 30, 2012 /PRNewswire/ -- The Business Marketing Association (BMA) today announced that Eduardo Conrado, senior vice president and chief marketing officer, Motorola Solutions, has been named 2012 National Board Chairman. The announcement was made at the organization's board meeting in conjunction with the BMA's annual international conference, "Grow" in Chicago, Ill.
Conrado, a veteran marketer, leads the global team that created Motorola Solutions' strategic brand framework, including purpose, brand promise, values and voice, as well as the company's successful integrated marketing strategy. Conrado ensures there is a single, unified voice across all communications channels – from branding and marketing strategies, to product and channel marketing to global communications and interactive marketing.
"It is an extremely exciting time to be a marketer. From measuring click-through rates in web advertising to engaging a global audience on Twitter, marketers are now able to tangibly demonstrate the value of their efforts in real time. Beyond the tactics, marketers have a larger opportunity to play a role in the development of strategic direction for their respective organizations, and in fact, are becoming stewards for a next generation of innovation," said Conrado. "As BMA National Chair, I look forward to working across the organization to develop new networking opportunities, programs, tools and insights to support our members and drive a new cycle of innovation. "
Conrado succeeds Allen Maag, chief communications officer at Avnet, who completed his term as National Chair this month. Maag joined Avnet as chief of communications officer in 1998 and is responsible for brand management, which includes global public relations, investor relations marketing, community relations and corporate communications.
"It has been priceless to meet so many professionals in the business-to-business marketing community and share best practices, networking and stories," said Maag. "This year our focus at BMA was on enhancing our content and communications programs, and expanding the organization globally, with our first ever sessions in Beijing and London. I am grateful for our board's efforts and the opportunity to serve as BMA National Chairman and am confident that the organization is in great hands under Eduardo's leadership to continue to grow and flourish helping marketers build their careers."
BMA works to increase the impact and value of marketing in businesses worldwide. Extending to more than 22 local chapters, the organization has grown its membership base and is now one of the largest communities of business-to-business (B2B) marketing professionals.
For more information on the BMA and its programs, please visit: www.marketing.org.
About the Business Marketing Association
Started in 1922, today's Business Marketing Association (BMA) works to increase the importance, impact and value of marketing in businesses worldwide. BMA is the only professional organization with an exclusive focus on business-to-business marketing and its key drivers: customer engagement and relationships, product and service innovation, value pricing, channels, online/offline marketing communications and analytics. BMA's members represent state-of-the art expertise in business-to-business marketing and communications, and share best practices for the benefit of the global business community. For more information visit www.marketing.org. or phone 630-544-5054. E-mail [email protected].
SOURCE Business Marketing Association