Business Service International Inc to be the Sole Merchandiser for Orange Drive New Year's Festival

NEW YORK, Dec. 20, 2010 /PRNewswire/ -- Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and the Orange Bowl Committee, is pleased to announce the Event Division at Business Service International Inc, (BSII) will be the exclusive merchandiser for the three day festival taking place on South Beach over New Year's Eve weekend.  

BSII, a world-class merchandising and marketing company with over 40 years of experience, has successfully managed boxing events, concerts and festivals. This Cincinnati- based marketing company has signed an exclusive multi-year agreement with Orange Drive. They will be providing promotional retail merchandise and control all merchant kiosks and photography booths throughout the footprint.  

"We are very excited to be working with the Union Square Agency and the Orange Bowl Committee," said Les Kovel, executive vice president of BSII. "Our Event Division will be bringing great promotional merchandise to these events. We look forward to being a valued part of 'Orange Drive' for many years to come."

Orange Drive is taking place alongside South Beach's illustrious Ocean Drive between Sixth to Ninth Streets. Kicking off on New Year's Eve day and extending through January 2nd, Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl Game including  'Noon Year's Eve' Kids Countdown, New Year's Eve's 'Jam on the Sand', En Vivo Latin Festival and Gridiron Bash Pep Rally for the two Orange Bowl teams.

"Business Service International Inc has gained worldwide recognition for their creative flair for service," says Gary Cioffi, CEO of Union Square Agency. "I am pleased to have this unique and visionary company as part of the team."

About Orange Drive

Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants.

For more information about Orange Drive, please visit www.orangedr.com.  Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.

About Business Service International Inc:

BSII is a world-class merchandising and marketing company that has successfully managed boxing events, concerts and festivals.  It has been providing promotional retail merchandise and managing merchandise event vehicles for over 17 years.  In addition to Cincinnati, the company has offices in Chicago, Las Vegas, Los Angeles, Miami, Philadelphia and White Plains, New York.

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities.  Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.

Safe Harbor of the 1995 Private Securities Litigation Reform Act. Statements that are not historical facts contained in this press release are forward looking statements involving a number of known and unknown risks, uncertainties and other factors, which are difficult or impossible to predict, are beyond the control of the Company and may cause the actual results, performance or achievements of the Company to be materially different from those implied by such forward looking statements. Readers are cautioned not to place undue reliance on these forward looking statements, which speak only as of the date of the statement.

SOURCE Union Square Agency