Business Video Marketing Trends Shifting to Animated Video Stories in 2019 -- Broadcast2World Report
Business marketers need to be prepared to adopt the edutainment storytelling approach in their marketing videos in 2019. A shift is predicted from the more formal b2b approach to a non-formal one largely driven by new social-media visibility opportunities. This also means rapid growth for video animation businesses to fill this new need according to this Broadcast2World report.
PISCATAWAY, N.J., Dec. 6, 2018 /PRNewswire/ -- The animation industry is poised for significant growth as more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix as opposed to the previously dominant educational-only approach. Video stories have been working well and providing a good return on investment for B2B businesses because stories evoke emotions, which make videos go viral on social media, reports Broadcast2World, a video animation company.
For animation design studios catering to large B2B businesses, these are fascinating times. The global animation industry was worth US $254 billion in 2017 and is forecasted to touch US $270 billion by 2020 according to a research company, Research and Markets. More and more B2B marketers are now experimenting with animated edutainment videos and getting better results on social websites.
"Earlier, B2B marketers used to shy away from deploying entertaining video content on social media, keeping their brand image in mind. The genre of content used to be serious and business oriented. Marketing teams have now realized that social media can be used to create awareness for their brands using the right mix of formal and informal – explainer and entertainment, that unfolds like a story. And animations are the preferred video genre," says Sunny Arora, Founder at Broadcast2World.
This rising demand for animated video content for business communications has pushed several US-based animation video companies to partner with production houses in India and China because of the talent pool in these countries. Broadcast2World too owns a production house in India and has been producing videos since the last 8 years from its Indian unit catering to businesses of all sizes ranging from fortune 100 clients to small mom-and-pop stores. "India has a rich availability of creative professionals and people there are hardworking & focused on meeting any deadline," adds Sunny. With more than 5000 business videos behind them, Sunny's team regularly shares key insights about the animation industry on their blog.
About Broadcast2World
Founded in 2009, Broadcast2World (B2W) is a New Jersey based media house specializing in the production of animation videos for large B2B companies across the globe. With more than 5000 animated videos produced for clients in more than 25 languages across the world, B2W enables businesses to explain their value proposition using fresh and meaningful animation stories. The company also has an offshore production house based in India with state-of-the-art production facilities. Find more information about the company at https://b2w.tv/.
Media Contact: Maneesh Garg
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SOURCE Broadcast2World
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