butter LONDON™, the High Fashion, Rock & Roll Nail Brand, Expands Distribution

SEATTLE, April 19, 2011 /PRNewswire/ -- Beginning this month, consumers can find their favorite butter LONDON™ products, including cutting edge colour nail lacquers, nail treatments, and pedicure essentials in all ULTA stores nationwide.  

(Photo: http://photos.prnewswire.com/prnh/20110419/NY85164 )

butter LONDON's™ lacquers are inspired by runway trends, Great Britain, and Rock & Roll.  "We partner with the world's top designers to create custom nail colour palettes, making butter LONDON™ the leader in high fashion and non-toxic nail lacquers," says Nonie Creme, Founding Creative Director of butter LONDON™.  butter LONDON™ products are formulated without the use of the harmful ingredients such as Formaldehyde, Toluene, DBP, or Parabens.  

Founded in 2005, butter LONDON™ has quickly developed a cult following amongst consumers and celebs alike.  

butter LONDON™ is now available in all 390 ULTA stores, across 40 states.  ULTA also offers butter LONDON™ products through their website, www.ulta.com.

"butter LONDON™ and ULTA are perfect partners," says Leslie Freytag, President and CEO of butter LONDON™.  "Offering an affordable, yet luxurious selection of nail products, butter LONDON™ is high fashion, which serves ULTA's desire to provide affordable indulgences to their customers."

About butter LONDON™

butter LONDON™ is a privately held company, established in 2005.  butter LONDON™ is famous for exceptional nail lacquer colours, created each season by Founding Creative Director Nonie Creme, alongside the world's top fashion designers, making butter LONDON™ the "go to" brand for high fashion beauty.  The "3 Free" (non-toxic) butter LONDON™ product line includes nail lacquers, hand and nail treatments, luxury lotions, and pedicure collection.  butter LONDON™ products are available at the Seattle-Tacoma International Airport flagship store, www.butterlondon.com, and in fashion boutiques, retailers, and beauty apothecaries around the globe.  We believe in Rock & Roll. Great Britain. And Fashion.

About ULTA

ULTA is the largest beauty retailer in the United States to provide one-stop shopping for prestige, mass and salon products and services. ULTA offers affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. ULTA offers a unique combination of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance, hair care, skincare, bath and body products and salon styling tools, as well as a full-service salon in all stores. Headquartered in Bolingbrook, Illinois, ULTA opened its doors in 1990, and currently operates 390 stores across 40 states and also distributes products through its website: www.ulta.com.

SOURCE butter LONDON

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