Butterfly Health Launches Men's Version of Award-Winning Butterfly Pads for Sensitive Bowels and Anal Leakage

LOS GATOS, Calif., Nov. 21, 2014 /PRNewswire/ -- Butterfly Health, an innovative consumer health and wellness company, has now launched a men's version of its award-winning Butterfly Body Liners for accidental bowel leakage (ABL).  ABL affects tens of millions of men and women, yet there is low public health awareness despite nearly a decade of published clinical research pointing to this high prevalence.¹

Butterfly Body Liners are the first and only personal hygiene product that adheres comfortably in between the buttocks, providing secure protection for little bowel leaks.  "Butterfly is a disruptive product that addresses a completely underserved market.  While there have been disposable brief type products for heavy bowel leakage for decades, there are have been no products available for people who experience light bowel leakage," says Karl Ronn, co-founder, Butterfly Health, Inc. and former VP, R&D at Procter & Gamble.

The clinical research and consumer market insights support the need for Butterfly Body Liners:

• Nearly 70% of people with ABL first experience it before age 60.²
• 90% of people with ABL experience light to moderate leakage. ³
• 80% of people with ABL are dissatisfied with the methods they use to manage this condition.⁴
• 90% of people who use Butterfly report that it protects them from little bowel leaks.⁵

"I started with using the women's Butterfly and was so happy to see that this product is now made for men. What a life saver! Staining is a big issue for men that are active and possibly have post-operative leakage or hemorrhoid problems," says Ned C., Winter Park, Florida.

ABL is associated with many common conditions such as IBS, diarrhea, obesity and diabetes.  Men who have had colon or prostate cancer treatment are at especially high risk for ABL.  

"ABL is finally emerging as a key health and wellness concern, but not enough people are talking about it or seeking care. Butterfly is a product that makes it easy to open the conversation, encouraging people with ABL to seek effective treatments" says Brooke Gurland, MD, Colorectal Surgeon at the Digestive Disease Institute, Cleveland Clinic.

"All the research literature clearly shows both women and men experience ABL, at similar prevalence levels.  It is a myth to think bowel leakage just affects women.  I have spoken to so many men who have said thank you for not leaving men out of this conversation.  It is never easy to pave the way on something as sensitive as ABL, but every time we hear from consumers, we know we're making a difference," says Kelly Lewis Brezoczky, CEO and Founder, Butterfly Health, Inc.

Butterfly Body Liners have won two prestigious national innovation awards, the 2014 INDA Vision Award and a 2014 Edison Award.  Butterfly for Men is now available at all Target stores and on Butterfly.com and Walmart.com.

1. Brown H. Accidental bowel leakage in the mature women's health study: prevalence and predictors, The International Journal of Clinical Practice. 2012 Nov; 66 (11): 1101-1108. 2. Bharucha A. Prevalence and Burden of Fecal Incontinence: A Population Based Study in Women. Gastroenterology 2005; 129:42-49. 3. Bharucha, Gastroenterology 2005. 4.Butterfly Health, Inc. 5. Ibid.

About Butterfly Health, Inc.

Butterfly Health, Inc. is a small company with a big health and wellness mission. The company's first product Butterfly Body Liners is providing a category creating solution for little bowel leaks.  The company's founder, Kelly Lewis Brezoczky, is a consumer wellness advocate who has also created a foundation providing ABL education via non-profit ABLinfo.org.

The company is headquartered in California and Butterfly Body Liners are manufactured in Wisconsin.  Butterfly Body Liners for women are available at Target and Walmart stores.  Only Target stores carry Butterfly for Men.  All of Butterfly's products are available online at Butterfly.com and Walmart.com

For more information on Butterfly Health, Inc., ABL or to learn where to purchase Butterfly® Body Liners, please visit www.Butterfly.com.

Contact: Kelley Connors, 1-203-856-3732, [email protected]

Photo - http://photos.prnewswire.com/prnh/20141120/160118

SOURCE Butterfly Health