FORT WORTH, Texas, May 13, 2019 /PRNewswire/ -- Buxton is pleased to announce that it is working with The Krystal Company. Headquartered in Dunwoody, Georgia, Krystal is an 86-year old southern brand with over 350 restaurants and a pioneer in the fast-food industry. Buxton's analytics will help Krystal to better understand its customers and identify the best expansion opportunities throughout its current southern footprint and in new market expansion zones. Additionally, Buxton will assess existing locations and identify which assets are candidates for greater investment, redevelopment or relocation.
"We are excited to partner with Buxton as we take the next steps to strategically grow our business," said Mike Wood, chief real estate officer of The Krystal Company. "We believe Buxton's analytics will be an important asset in helping us to reach our full potential."
"Buxton is excited to work with Krystal," said Bill Stinneford, senior vice president at Buxton. "We look forward to helping the restaurant chain expand and optimize its current and future markets."
As a Buxton client, Krystal will have access to the web-based Buxton Analytics Platform, which will allow the restaurant chain to score potential sites, visualize market data and run reports to support its company and franchise growth strategy.
"As we have recently launched our efforts to bring new franchisees into the brand, we recognized the tremendous value that the Buxton Analytics Platform will have in helping to attract prospective franchisees, accelerate their development cycle and ultimately assist in their successful and profitable growth," said Paul Macaluso, Krystal president and CEO.
Krystal joins a growing list of organizations using the Buxton Analytics Platform as a pre-screening tool for real estate location and market planning decisions.
About The Krystal Company
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the original quick-service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at over 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 7,500 employees.
For more information, visit https://krystal.com.
Buxton is the industry leader in customer analytics. Our analytics reveal who your customers are, where more potential customers are located and the value of each customer. More than 5,000 clients in the retail, restaurant, healthcare, private equity, and public sectors have relied on our insights to guide their growth strategies.
For more information, visit www.buxtonco.com.